Does e-commerce facilitate or complicate SMEs' internationalisation?

Elia, Stefano; Giuffrida, Maria Grazia; Piscitello, Lucia

doi:10.32796/ice.2019.909.6901

Cited by 6 publications

(7 citation statements)

References 34 publications

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“…Reducing costs [9] If a company only relies on offline stores, it will require a lot of costs to create outlets in several branches, moreover the uneven income generated from each outlet. Therefore, if a company uses E-Commerce for marketing, it will reduce costs a lot because it only needs to pay for creating E-Commerce and should not worry about bankruptcy or decreased income from each outlet in the branch.…”

Section: Resultsmentioning

confidence: 99%

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Impact of E-Commerce in Industry

Rizaldi

Madany

2021

INJURATECH

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E-Commerce is a buying and selling activity, where the activities of sellers and buyers are carried out through the internet. This study aims to illustrate the impact of using E-Commerce, especially for the benefits of E-Commerce for business strategies. There are several ways to develop business both manually and computers. But in this era of the global economy, not only is the work process computerized, but the sales process also utilizes these facilities. The goal is to use e-commerce to attract more consumers because it can reach wider consumers. This research uses descriptive qualitative method and literature study based on previous research. So is it enough to make E-Commerce an industry that will experience an increase in sales results? Of course not, but the more quality E-Commerce that is created will further increase profits for the company

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Section: Resultsmentioning

confidence: 99%

“…A system product, method, equipment, and computer program to provide location-based functions and cellular e-commerce which consists of a central processing unit including processor, storage device, and programming stored in storage devices, display devices, etc. are required to run the basics of e-commerce [3].…”

Section: Introductionmentioning

confidence: 99%

Impact of E-Commerce in Industry

Rizaldi

Madany

2021

INJURATECH

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“…Similarly, Elia et al (2019) reported that SMEs fail to use online sales transactions because of their inability to use available online trading channels and their difficulties communicating well. Based on this, Patma et al ( 2020) stated that due to the reluctance of SMEs to adopt e-commerce in their business systems, universities need to provide comprehensive training and assistance through information technology support to encourage financial reporting and marketing of IT-based products and services.…”

Section: E-commercementioning

confidence: 99%

Survival Strategies and Online Marketing in the Time of the COVID-19 Pandemic of Bandung City SME: A Case Study of the Cibaduyut Shoe Center

Abdurohim

Ramdan

2022

Quant. Econ. Manag. Stud.

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This study aims to describe and analyze survival strategies and online marketing strategies for small shoe businesses during the COVID-19 pandemic in Bandung. This study uses a qualitative method with a case study approach. Data were obtained by interviewing knitting business actors and related parties as key informants. The results showed that the COVID-19 pandemic had a negative impact on small shoe businesses in the shoe center of Bandung city. As a strategic step in the midst of a pandemic, business people use a survival strategy, by not increasing selling prices, but reducing profit targets, in the online marketing strategy of knitting small businesses using strategies: e-commerce, digital marketing, improving product and service quality, and customer relations. The implementation of this strategy is driven by an entrepreneurial spirit, flexibility, responsiveness to changes and technological developments, and the ability to collaborate with various stakeholders. This research shows that small businesses that implement survival strategies and online marketing are able to survive and improve business performance.

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“…If companies do not invest in online business, they could lose their competitive advantage. ''Cross border ecommerce (CBES)'' refers to selling products or services on international markets via Internet channels (Elia et al, 2019). Main initiators of this trend are the world's largest e-commerce markets: China, United States of America, and Great Britain.…”

Section: Critical Success Factors For Small and Medium Sized Enterprisesmentioning

confidence: 99%

Theory review: critical success factors for internationalization of small and medium-sized enterprises

Milovanović

Cvjetkovic²

2021

IJCBE

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Internationalization of small and medium-sized enterprises is getting more attention from researchers who study different paths, strategies, entry modes and their behavior on international market, while also identifying their limitations, potential risks, and threats. Globalization, especially the growth of online sales channels and fast (and affordable) communication have simplified the complexity of internationalization, which has made it easier for small and medium-sized enterprises to participate in the international market. Gradual step-by-step internationalization process and long-term planning have been replaced with new, fast market entrance strategies. Lately, many companies are being founded that put their focus and operational activities on internationalization from the beginning (born global). This paper gives an overview of the main internationalization theories (traditional internationalization theory, the network theory, and international entrepreneurship theory) and discusses their importance. Additionally, it examines the motives for the internationalization, main barriers, main risks, and explores the critical success factors that are important in the process of internationalization. Information provided can be useful to the companies that consider expanding their business operations abroad.

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Does e-commerce facilitate or complicate SMEs' internationalisation?

Cited by 6 publications

References 34 publications

Impact of E-Commerce in Industry

Impact of E-Commerce in Industry

Survival Strategies and Online Marketing in the Time of the COVID-19 Pandemic of Bandung City SME: A Case Study of the Cibaduyut Shoe Center

Theory review: critical success factors for internationalization of small and medium-sized enterprises

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