Does corporate social responsibility really add value for consumers?

Herrera, Alejandro Alvarado; Bigné‐Alcañiz, Enrique; Pérez, Rafael Currás; Manzano, Joaquín Aldás

doi:10.4324/9781351279000-9

Cited by 5 publications

(6 citation statements)

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“…Regarding the first point, some papers have tested the multidimensionality of the CSR construct based on Carroll (1979)'s conceptualization, with four CSR dimensionseconomic, legal, ethical and philanthropic -and the Sustainable Development approach (Alvarado-Herrera et al 2017), with three dimensionseconomic, social and environmental. However, the proposal of Brown and Dacin (1997), with its notion of Corporate Associations, is the conceptual framework most used to describe the José Javier Rivera / Enrique Bigne / Rafael Curras-Perez dimensions that constitute CSR as perceived by consumers and to study its subsequent influence on subjects' responses (Du et al, 2007;Sen and Bhattacharya, 2001).…”

Section: General Conceptual Framework Of Csr and Consumer Behaviourmentioning

confidence: 99%

“…Research on the influence of CSR on consumer behaviour has been approached from various angles (Brown & Dacin, 1997;Maignan, 2001). For example, there is a line of research focused on strictly analysing how the socially responsible brand is perceived by consumers (Maignan, 2001, Turker, 2009, Alvarado-Herrera et al, 2017. Other works have focused on knowing the antecedents of CSR image formation, such as the attribution of consumer motivations (Forehand & Grier, 2003), cause-brand fit (Lafferty, 2007) or brand reputation (Dean, 2003).…”

Section: Introductionmentioning

confidence: 99%

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Effects of Corporate Social Responsibility on consumer brand loyalty

Rivera

Bigné

Pérez

2019

RBGN

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Purpose-This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured as a second-order reflective construct. Design/methodology/approach-We propose a theoretical model estimated via the analysis of covariance structures using EQS 6.1. Data were obtained using an online survey of 351 Spanish sportswear consumers. Findings-This study illustrates that CSR associations have a direct, positive influence on loyalty, and an indirect influence through their positive effect on brand awareness and consumer satisfaction. Brand attitude does not appear to play a significant role in the influence of CSR on loyalty. Originality/value-We study the effect of CSR associations, brand awareness, satisfaction, and brand attitude as drivers of brand loyalty, conceived as a reflective second-order construct with four dimensions: attitudinal loyalty, purchase intention, expenditure level and intention to recommend. It is important to construct relational marketing strategies that integrate CSR with consumer orientation using the three dimensions of the model validated in the study: brand awareness, satisfaction and brand attitude.

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Section: General Conceptual Framework Of Csr and Consumer Behaviourmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Effects of Corporate Social Responsibility on consumer brand loyalty

Rivera

Bigné

Pérez

2019

RBGN

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“…In the third step, a questionnaire was designed based on identified variables, and items measured concerning previous studies. As emphasized by scholars (Pino et al, 2016;Alvarado-Herrera et al, 2017), CSR was measured using 26 items by considering social, environmental, legal, philanthropic, and ethical dimensions. Using 15 items that borrow from previous studies (Bett et al, 2010;Kikulwe et al, 2011;Montuori et al, 2012), concerns about GM foods were assessed based on four dimensions (health, ethics, equity, and environment).…”

Section: Variables Selection and Item Measurementmentioning

confidence: 99%

Modeling adoption of genetically modified foods: Application of Rough Set Theory and Flow Network Graph

Akbari¹,

Mahavarpour²,

Moshkdanian³

et al. 2023

Front. Sustain. Food Syst.

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IntroductionThe main purpose of this study is to extract the rules and patterns governing the behavioral intention of consumers towards the adoption of genetically modified foods (GMFs).MethodThe proposed method is a combination of Rough Set Theory (RST) and Flow Network Graph (FNG). Data was collected from 386 consumers to extract rough rules. 13 rules have been chosen from 289 original rules that were divided into three groups: low, medium, and high intention to use GMFs. They were chosen because of the support values and other indexes that were used in the RST. Eventually, to interpret the performance of the generated rules, FNG were illustrated for each decision-making class, and seven patterns were extracted.ResultsThe findings confirm that corporate social responsibilities, consumer concerns, occupational status, and consumer autonomy are more important than other observed dimensions in consumers' decision-making. Moreover, the findings illustrate that combining Rough Set Theory and Flow Network Graph could predict customers' intentions and provide valuable information for policy-makers in related active industries.DiscussionBased on the analysis outcomes, the most significant factors that affect consumers' intention to use GMFs are: “consumer perception of CSR”; “consumer concerns”; “occupational status”; and “consumer autonomy”. Thus, managers and policymakers must pay more attention to these concepts when they survey consumer intention behavior.

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“…Creators have, thus, to support their work with strategies, choices, and activities that are attractive according to the attitudes and principles of the population (Carroll, 2008). Recently, CSR has drawn awareness in the fields of construction and promotion strategies (Öberseder et al, 2014;Alvarado-Herrera et al, 2017;Wei et al, 2018) as it might substantially influence customers' inclinations and behavioral preferences (Boccia and Sarnacchiaro, 2018). Concerning the worries and doubts concerning green consumption, understanding CSR is especially crucial for the research of customers' GAs and goals for these services.…”

Section: Corporate Social Responsibility and Green Attitudementioning

confidence: 99%

The impact of CSR on green purchase intention: Empirical evidence from the green building Industries in Taiwan

Tao

Lin

Khan³

2022

Front. Psychol.

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IntroductionWorldwide supplies are being utilized at a disturbing rate and to a significant degree, the building business has been accountable for this ecological deprivation, particularly because of its elevated level of energy expenditure. Hence, this research paper targets the customers of green building industries in Taiwan and developed a framework based on Carroll’s corporate social responsibility (CSR) model, theory of planned behavior (TPB), and cognitive consistency theory (CCT), to measure the impact of CSR on green purchase intention (GPI). Furthermore, it analyzes the impact of CSR on green word of mouth (GWOM), green attitude (GA), green concern (GC), and green trust (GT). Moreover, it explores the roles of GA, GC, GWOM, and GT on GPI. Finally, to study the mediating roles of GC, GA, and GWOM, with the relationship between CSR and GPI.MethodsThe data for this study was collected from 600 customers of green building businesses located in Taiwan with the help of a convenience sampling technique.ResultsAs per the results of this research, CSR was discovered to have a positive impact on GPI, GWOM, GA, GC, and GT. Furthermore, GWOM had a significant impact on GPI. Moreover, GC and GT were in a significant relationship with GPI. Consequently, all the relationships were significant except the relationship between GA and GPI. Furthermore, GT, GWOM, and GC fully mediate the relationship between CSR and GPI. However, GA was not found to significantly mediate the relationship between CSR and GPI.DiscussionThe findings of this study provide practical implications regarding the impact of CSR on GPI and the trending issue of sustainable career development.

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Does corporate social responsibility really add value for consumers?

Cited by 5 publications

References 0 publications

Effects of Corporate Social Responsibility on consumer brand loyalty

Effects of Corporate Social Responsibility on consumer brand loyalty

Modeling adoption of genetically modified foods: Application of Rough Set Theory and Flow Network Graph

The impact of CSR on green purchase intention: Empirical evidence from the green building Industries in Taiwan

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