Does Corporate Social Responsibility make any differences when it comes to “Un-substitutable” Product from Customer Point of View

Foo, Durianna Sook Teng; Yazdanifard, Rashad

doi:10.17722/jorm.v2i2.62

Cited by 3 publications

(5 citation statements)

References 20 publications

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“…SR claims, especially through labels on apparel products, are found to influence consumers' attitudes and purchase intentions (Hyllegard et al, 2012). Literature suggests that consumers do take brands' SR efforts into account for their purchase decisions and their evaluations of such efforts influence the brands' image (Foo and Yazdanifard, 2014). Researchers also found that socially responsible messages influenced the extent to which consumers changed their brand attitudes (Olsen et al, 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

Gender differences in information processing and transparency: cases of apparel brands’ social responsibility claims

Bhaduri

Ha‐Brookshire

2015

Journal of Product &Amp; Brand Management

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Purpose – The purpose of this study was to understand how male and female consumers differently evaluate sustainability claims from brands and how brands’ sustainability efforts and the presence/absence of information transparency in the claims affect their brand schemas differently. Design/methodology/approach – Five hundred participants were recruited for an online experiment implementing both treatment and message variance. PROCESS, a recently developed regression-based bootstrapping technique was used to test the hypotheses. Findings – Males were more likely than females to rely on their existing schemas for judgment in case of Made in USA but not Fair Labor claims. The presence of information transparency in claims reduced participants’ reliance on their schemas. Practical implications – The findings might be helpful for brands to design marketing claims with specific customer segments to stand out amidst advertisement clutter. Especially, brands targeting male consumers might try to build strong brand schemas starting the early stages of brand image building as males tend to consistently rely on their schemas for judgment. On the other hand, brands might benefit from providing transparent information about their sustainability efforts in their claims (especially those related to Made in USA) while targeting female consumers. However, irrespective of gender, brands might benefit from making claims with information transparency. Originality/value – This study investigated the influence of gender in evaluation of brands’ sustainability claims and the role of information transparency in the process, thereby filling a gap in literature. It is one of the very few studies to empirically investigate not only whether males and females are different in their information processing styles but also how such differences arise.

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Section: Literature Reviewmentioning

confidence: 99%

Gender differences in information processing and transparency: cases of apparel brands’ social responsibility claims

Bhaduri

Ha‐Brookshire

2015

Journal of Product &Amp; Brand Management

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“…Consumers have been found to pay attention to brands' SR efforts for their purchase decisions and their evaluation of the brands' overall image (Foo and Yazdanifard 2014). Consumers were also found to change their brand attitudes based on SR marketing messages from brands (Olsen,Slotegraaf,and 2 G. Bhaduri and J. Ha-Brookshire Chandukala 2014).…”

Section: Literature Review and Research Hypotheses Social Responsibilmentioning

confidence: 99%

The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication

Bhaduri

Ha‐Brookshire

2015

Journal of Marketing Communications

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To cite this article: Gargi Bhaduri & Jung Ha-Brookshire (2015): The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication, Journal of Marketing Communications,In today's complex business environment, apparel brands are communicating about their socially responsible (SR) practices through marketing messages to create a niche for themselves and show their SR efforts. However, SR aspects of products are difficult to verify by consumers. To help brands effectively communicate their SR efforts, this study assessed how consumers process an apparel brand's SR messages based on their prior experiences with that brand (brand schemas). Information transparency on messages and source of messages were tested as external cues to influence consumers' brand schemas and SR message evaluations in a mixed method repeated measures online experiment using a national US consumer sample. Results from regressionbased conditional process analyses indicated that increased congruity of consumers' schemas to the fact that brands are SR led to more favorable attitude toward brands' SR messages. Also, presence of high information transparency on SR messages influenced consumers' schemas positively, and in turn, they evaluated messages more favorably. However, consumers were not influenced by whether messages were made by brands or third-party organizations. The study results show the importance of brand schemas and information transparency on apparel brand communications, helping both apparel brands and educators create effective SR-related marketing strategies.

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“…Others also expounded that the impact of CSR on the buying intentions of consumers is more complicated than he thought where can CSR affect firms directly affect or indirectly, to the purchase intentions, where direct effect is when reflect the activities of corporate social responsibility and consumer or beliefs depending on the degree of consumer confidence that corporate social responsibility and institutional capacity as well as consumer support for the behavior of the social responsibility of companies. Also there is a small segment of the consumers are using the practices of corporate social responsibility and consider them as a criterion for purchase (Mohr & Webb, 2005;Foo & Yazdanifard, 2014;and Xu, 2014).…”

Section: The Relationship Between Csr and Purchase Intentionmentioning

confidence: 99%

“…Through this being formulating hypotheses of the study as follows: Many studies have reached for a direct effect to customer's perception to the dimensions of the practices of corporate social responsibility on the purchase intentions (Mohr & Webb, 2005;Sen et al, 2006;Foo & Yazdanifard, 2014;and Xu, 2014), Also having a direct significant effect between every dimension of corporate social responsibility, which represented in (economic, legal, moral, and philanthropic dimension) on purchase intention (Lantos, 2001;Cornwell & Coote, 2005;Gopal & Srinivasan, 2006;Henderson, 2007;Wang, 2009;Ling et al, 2010;and Deng & Qian, 2011).…”

Section: Models and Hypotheses Of The Study 1) Hypotheses Of The Studymentioning

confidence: 99%

“…A corporate social responsibility has become increasingly prominent and an important topic which began to present strongly in recent times, it has also become a vital issue in the developing countries so that it received the attention of many researchers and become a fertile material to a lot of searches after giving up many governments for a lot of its roles towards the community, As a result of economic circumstances that occur and the lack of financial resources in some countries, the numerous researchers made several attempts to study the nature of corporate social responsibility and its importance and also the role they play in society (Carroll, 1979;Arikan & Güner, 2013;Foo & Yazdanifard, 2014;and Huang et al, 2014) .…”

Section: Introductionmentioning

confidence: 99%

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The The Impact of Customer’s Perception of the Practices of Corporate Social Responsibility on Purchase Intention

Rashed

Elsamea

2021

jabminternational

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The scarcity of research on the customer`s perception towards corporate social responsibility (CSR) in developing countries has inspired this research. This study aims to measure the impact of the customer`s perception of the practice of corporate social responsibility on the purchase intention in the presence of the service quality as a mediator variable. To achieve the aims of this study, the researcher relied on the mixed design of the search. The relevant CSR literature was recapitulated into a conceptual framework and an empirical study that were conducted through a mixed research design. This study reached many of the results, including that there is a direct impact of corporate social responsibility on the purchase intention. Also, there is an indirect impact of the moderating variable of the study, which is service quality of the direct positive impact of both the economic dimension, Ethics and philanthropic on purchase intention.

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Does Corporate Social Responsibility make any differences when it comes to “Un-substitutable” Product from Customer Point of View

Abstract: Abstract-

Cited by 3 publications

References 20 publications

Gender differences in information processing and transparency: cases of apparel brands’ social responsibility claims

Gender differences in information processing and transparency: cases of apparel brands’ social responsibility claims

The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication

The The Impact of Customer’s Perception of the Practices of Corporate Social Responsibility on Purchase Intention

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