Nowadays, flexible working hours are becoming important to the workplaces. A lot of organizations offer flexible working hours to employees due to the benefits that flexibility gives to both employee and employer. Greater employee productivity and higher organization profitability are the most common benefits. Also, flexible working hours promote and facilitate work-life balance. Reduced stress and increased employee wellbeing are outcomes of the work-life balance. In this paper, the relationship between flexible working hours and work-life balance is investigated.

The concept of green marketing has undergone tremendous transformation as a business strategy since its first appearance in the 1980's. Business firms have realized the importance of green marketing as a means of gaining competitive advantage over rivals in the industry. Business strategy of a business is devised in response to the changing needs in the market and Green marketing has received a tremendous boost with the revival of environmental consciousness among consumers. Green marketing in fact represents a paradigm shift strategy in many business firms since it has altered the manner in which a business goes about in reaching out to the customers.The thesis paper discusses the importance of competitive advantage for a business firms and how green marketing is being relied upon by business firms to realize competitive advantage. The term green marketing and its main characteristics are described in order to understand the import of it in the present business world context. The thesis paper dwells at length on green market strategy implementation so as to provide glimpse as to how various businesses deploy marketing mix in green marketing. The necessary prerequisites for a successful green marketing strategy are identified and the drawbacks encountered by a business firm embarking on green marketing strategy are analyzed while evaluating some strategies in place. The success of green marketing strategy, as the thesis paper underlies, rests largely on the contribution, interaction and cooperation between different stakeholders of a business.

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Marketing is part of our daily lives; however, it has become much more sophisticated. With the advanced technology, nowadays Internet marketing is one of the most powerful marketing channels. Google has recently come up with a new algorithm, hummingbird, for all search results. It is designed more precisely to provide faster query results. This will promote both content and inbound marketing. In this essay, I will expound Google's role in Internet marketing and how it promotes both content and inbound marketing.

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Performance related rewards came in picture in recent years for so many reasons. That includes rewards as motivation for employees to excel, reduce employer-employee conflicts and ensure fair reward treatments. This also includes a response to a call of worker's dissatisfaction at work, poor work performance, negative attitudes, lack of motivation and agency problems. These "ills" will only be "cured" if there are proper performance measures in place. This study examined how a proper performance related reward system can be used as a tool to enhance work performance. The study include different performance related reward systems that may be embraced by management to foster work performance, what performance appraisal measures need to be put in place and the relationship between performance related reward systems and work performance. The benefits of embracing the Performance based rewards are also discussed.

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