“…Researchers found that forays into related industries may be based on the exploitation of the firm's existing resources (Chang, 1996; Chatterjee & Wernerfelt, 1991; Mackey et al, 2017; Weiss, 2016) and their transferability (Furr & Eisenhardt, 2021), driven by value creation resulting from synergies derived from economies of scale and scope (Hoskisson et al, 2005; Iyer & Miller, 2008) or cost leverage (Levinthal & Wu, 2010; Lüthge, 2020). Some scholars approached the strategy with a focus on risk management and optimization behaviors; studies found that firms sought diversification strategies to reduce risk (Lubatkin & Chatterjee, 1994), maximize shareholder value (Gomes & Livdan, 2004), or pursue investment efficiency (Wang et al, 2023). Findings also revealed that the level of industry concentration, by adding pressure to competitors' conditions, may determine related or unrelated diversification strategies (Christensen & Montgomery, 1981; Ljubownikow & Ang, 2020).…”