Does Consumer Well‐Being Affect Hedonic Consumption?

Abstract

This article presents a theoretical model that reveals how consumers’ long-term subjective well-being (SWB) influences their spending on hedonic products. Using the longitudinal data from a large national panel survey, the study found that consumers’ SWB influences spending on hedonic products via the mediating effects of their positive interpretation of life circumstances and broadened set of activities resulting from positive emotions. The results are explained using cognitive tuning theory and broaden-and-build theory and have implications for hedonic products providers in terms of who their target audience is and how demand for their products is generated

Customer participation and service outcomes: mediating role of task-related affective well-being

“…Our depiction of TR-AWB as a mediator draws on previous work in OB/HR areas that similarly show employee well-being as a mediator between management practices and organisational performance (Wood et al, 2012), as well as intervening between internal service quality and employee performance (Sharma et al, 2016). Introducing TR-AWB as a mediator in a consumer research setting is a major contribution because it looks beyond the more commonly displayed roles of TR-AWB as being antecedent (Zhong and Mitchell, 2012) and/or an outcome (Devezer et al, 2014; Zhong and Mitchell, 2010) based construct. Hence, we propose:…”

“…Well-being comprises a holistic construct comprising of moods and emotions (Schwarz and Clore, 1996), happiness (Diener and Lucas, 1999), life satisfaction (Ryan et al, 2008) in addition to physical and mental elements. Subjective well-being of an individual is conceptualized as the degree to which individual experiences positive or a negative affect during their life (Diener et al, 1999;Zhong and Mitchell, 2012). This is reflected in the current priorities in the domain of TSR that emphasizes the need for researching and better understanding services that improve and transforms the lives of customers thus gaining ongoing interest of scholars (Sirgy and Lee, 2008;Rosenbaum et al, 2011;Anderson et al, 2013).…”

“…On the other hand, eudaimonic well-being embodies life's purpose (Ryff and Singer, 2000;Deci and Ryan, 2008) where the individual utilizes their full potential and achieve improvement. Zhong and Mitchell (2012) identified the significant influence of subjective well-being on the consumption process. Moreover, TSR suggests that well-being could be important in every type of service context, but to date the attempts to conceptualize the role of the construct in service encounters comprising the various forms of participation is limited.…”

A Transformative Service View on the Effects of Festivalscapes on Local Residents' Subjective Well-Being

“…Subjective well-being refers to how people evaluate their emotional reactions to circumstances, as well as their satisfaction and fulfillment with anything in their lives (Pera & Viglia, 2015). In the marketing domain, consumer well-being has been examined in how it pertains to product innovation (Pera & Viglia, 2015), hedonic product consumption (Zhong & Mitchell, 2012), and consumer engagement in social media (Hollebeek, Glynn, & Brodie, 2014).…”

Happiness is medal-color blind: Happy people value silver and bronze medals more than unhappy people

“…Since Lyubomirsky, King, and Diener (2005)"s A C C E P T E D M A N U S C R I P T systematic review emerged, positive psychology research has started to consider happiness as an antecedent, and not just a consequence. Moreover, this area of research has repeatedly demonstrated that happiness is an important predictor of a broad range of psychological processes and behaviors (de Vries, Holland, Chenier, Starr, & Winkielman, 2010;Flavin & Keane, 2012;Guven, 2012;Mogilner, Aaker, & Kamvar, 2012;Sul, Kim, & Choi, 2012;Zhong & Mitchell, 2012). However, the effect of one"s happiness on the perceived value of societal events has yet to be acknowledged in the literature.…”