A Transformative Service View on the Effects of Festivalscapes on Local Residents' Subjective Well-Being

Abstract

Festivals benefit the local service economy and reinforce social cohesion within the local community. This study draws on transformative service research to argue that festivalscapes have a transformational impact on local residents' cocreation behavior and thus their subjective well-being. Data were collected during the 2016 Taipei lantern festival, amounting to 945 valid survey responses. Our analysis finds that cues related to the festival environment positively influence local residents' sense of place attachment, cocreation behavior, and subjective well-being. Place attachment mediates the relationship between festival environmental cues and customer cocreation behavior. More significantly, the higher the degree of intercustomer social support is perceived to be by local residents during the festival, the greater the sense of attachment to the local community shown. This study contributes to transformative service research by demonstrating that local residents' subjective well-being is an essential part of the service ecosystem in hosting a festival. Festival service managers should consider the local community's perception of festivals to simultaneously boost local service sustainability and ecosystem well-being. Service managers may determine improvements to the stimulation of intercustomer social support, as it plays a transformative role, adding value to festivals.

The application of enduring involvement theory in the development of a success model for a craft beer and food festival

“…Other important results from the model included three of four festivalscape factors (food/ beverage quality, festival staff, facility) influencing satisfaction. This confirms prior research that indicate a significant relationship between festivalscape and satisfaction (Bruwer and Kelley, 2015;Chou et al, 2018;Yoo et al, 2020). The festivalscape factor convenience did not influence satisfaction.…”

“…Festivalscape is the atmosphere that festival participants experience while attending the festival. This atmosphere is complex and includes intangible services/programs and tangible service facilities (Chou et al, 2018;Lee et al, 2008;Yang et al, 2011). Festivalscape elements can include components such as food quality, service and facilities, each contributing to tourists' value perception (Yang et al, 2011).…”

“…Bruwer and Kelley (2015) explored four key domains of the festivalscape that were positively correlated with satisfaction: (1) generic festival features and festival staff, (2) entertainment and catering, (3) comfort amenities and (4) festival venue and information. According to Chou et al (2018), the rapport between employee and customer is also an important factor that influences customer satisfaction. Cole and Chancellor (2009) discovered three festival attributes (festivalscape) categories including programs, amenities and entertainment quality.…”

Predicting intentions to visit microbreweries and investigating beerscape

“…Many variations of the servicescape exist, especially in the hospitality industry. For example, there are festivalscapes (Chou et al, 2018;Johnson, 2015;Mason and Paggiaro, 2012;Yang et al, 2011), shipscapes (Kwortnik, 2008), sportscapes (Hill and Green, 2012;Lambrecht et al, 2009) and winescapes (Bruwer and Lesschaeve, 2012;Quintal et al, 2015;Thomas et al, 2010). While many studies use the servicescape as a basis for their own scapes, they typically include additional variables in conjunction with the physical, man-made items suggested by Bitner (1992).…”

Understanding the Well-Being Potential of Participatory Arts Events for the Over 70s: A Conceptual Framework and Research Agenda

“…It has been widely documented within event studies literature that planned events hold the potential to unlock a wide variety of social and cultural benefits for attendees and local communities such as socialization, family togetherness, and community well-being (Azara, Wiltshier, & Greatorex, 2018;Chang & Yuan, 2011;Chou, Huang, & Mair, 2018;Uysal & Li, 2008). Much of the research suggests that the social aspects of an event experience remain the most important motivation for many attendees (Dodd, Yuan, Adams, & Kolysnikova, 2006;Nicholson & Pearce, 2001).…”