Does Carbon Footprint Play a Relevant Role in Food Consumer Behaviour? A Focus on Spanish Beef

Abstract

Carbon footprint has become a reference indicator of the environmental impact of food production. Governments are increasingly demanding a trend towards low-carbon-footprint production in order to reduce the impact on climate change. In this sense, the study of consumers’ preferences and assessment of products from the perspective of their carbon footprint is crucial to achieve a green and circular economy. This paper specifically attempted to assess consumer preference and willingness to pay for beef that has been carbon-footprint-labelled as an attribute. In order to attain this objective, a choice experiment was designed and applied to a total of 362 Spanish consumers. The results revealed a positive preference towards beef produced in low-carbon-footprint systems. In addition, the segmentation of these consumers revealed the existence of a group of consumers who prioritise environmental impact over product price.

Tripartite evolutionary game analysis of supply chain low‐carbon transformation considering the coupling of carbon tax and subsidy regulations

“…Regardless of the government's strategy, when neither manufacturer nor retailer adopt environmentally friendly strategies, the benefits achieved by the government is V g . When manufacturer adopts "low-carbon production" strategy and retailer adopts "lowcarbon marketing" strategy, consumers would be more willing to buy low-carbon products (Lami et al, 2022;Tait et al, 2016), and low-carbon products would flow faster in the supply chain. At this time, the government will receive higher benefits, with an increase in the proportion of γ 1 .…”

The Impact of Consumer Environmental Preferences on the Green Technological Innovation of Chinese Listed Companies

“…The theory of Revealed Preference proposed by P. Samuelson in 1948 suggests that consumers' purchasing behavior reveals their intrinsic preference tendencies, and consumers' preferences can be shown by their actual buying behavior. Therefore, according to the theory of Revealed Preference, the increase in green consumption indicates that the degree of consumers' environmental preference is gradually increasing [3,4]. Increased environmental preferences of consumers, who prefer green products, influence the production activities of enterprises [5].…”