Does an Exporting Nation Enjoy the Same Cross-national Commercial Image?

Yavaş, Uğur; Alpay, Güven

doi:10.1080/02650487.1986.11106961

Cited by 25 publications

(17 citation statements)

References 28 publications

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“…However, Bannister and Saunders (1978) found that over time, Japanese products started to obtain favourable ratings after initial scepticism from American consumers. Research on the topic conducted in the 1980s and 1990s confirmed that Japanese products were more positively perceived (Cattin et al, 1982;Han et al, 1994;Yavas and Alpay, 1986). By the end 1980s, Japanese brands have successfully penetrated developed countries with their cars (Toyota, Mazda, Mitsubishi) and consumer electronics (Sony, Toshiba, Fujitsu).…”

Section: Coo Effectmentioning

confidence: 99%

Attenuating double jeopardy of negative country of origin effects and latecomer brand

Hamin

Baumann²,

Tung

2014

Asia Pacific Journal of Marketing and Logistics

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Purpose -The purpose of this paper is to examine the role of ethnocentrism in attenuating the negative country of origin effect and latecomer brands. The literature has established the importance of the "country of origin" effect, and this study compares consumers in the Asian emerging markets to developed consumers' response to cars from China, India and Russia. Design/methodology/approach -Data on consumers' willingness to purchase cars from emerging markets such as China, India and Russia were collected from 3,201 respondents in those three emerging markets and in the three most important Western car markets, the USA, the UK and Germany. The study employed a choice-based conjoint analysis. Findings -The results of this study confirmed the hypothesised ethnocentrism in the emerging markets with a strong preference for their own latecomer brands (Great Wall, Tata and AvtoVAZ, respectively). Developed markets in contrast are more sceptical of the Chinese, Indian and Russian car brands, but there is nonetheless substantial potential, especially with consumers who have previously bought latecomer brands from Asia. Utility values per brand, price, brand-partnership, product features, warranties and also place of manufacturing/assembly have been calculated in the study. Originality/value -This paper should prove valuable to academic researchers in establishing strong consumer preferences in emerging markets for their own products, and in establishing the potential of latecomer brands in developed markets.

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Section: Coo Effectmentioning

confidence: 99%

Attenuating double jeopardy of negative country of origin effects and latecomer brand

Hamin

Baumann²,

Tung

2014

Asia Pacific Journal of Marketing and Logistics

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“…As some scholars argue, the higher the consumer's evaluation of a product, the higher the level of economic development on behalf of the country of origin. There is a positive correlation between the two, so when a product is from the region or country with higher degree of economic development, the consumer givesa higher evaluation score to the product and show more buying intention [14][15][16]. According to the previous studies, there is a positive correlation between the country of origin and the perceived quality of the consumer, influencing the consumer's perception and evaluation of the product, which has become an important reference for consumers to evaluate the value of the product.…”

Section: Country Of Originmentioning

confidence: 99%

The Role of Countries of Origins, Attitudes, Buying Intention and the Self-Esteem in Smartphone Usage

Wang¹,

Huang²

2018

IJBER

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Consumers' behaviors are easily influenced by inner factors such as attitudes, intentions, and self-esteem, and by external factors like country of origin. It's crucial for businesses to grasp the changing of behaviors in consumers when facing the competition and the ever-changing environment. This research, choosing smartphones market as the target, use the methodof experimental design and takes consumer self-esteem asthe intervening variable to conduct a survey with 400 subjects coming from five cities in Taiwan (Taipei, New Taipei, Taichung, Tainan and Kaohsiung). This research, targeted at smartphones, aims to understand how the brand operators confront with the competition among their own brands and other local or foreign brands, and further overcome the difference of purchasing behavior among targeted consumers, and strengthen its channel management, finally maintaining the market share. The results show that the country of origin of a smartphone brand has a certain extent of influence on consumers' attitude, buying intentions, and self-esteem. The consumer enjoys the unique experience with higher self-esteem, and since one of the components building up the self-esteem is "Selfhood", which means a feeling of individuality or awareness of unique qualities. It is hoped that this study may provide the evidence-based approach for academic research and associated industries, and further become a feasible reference being applied in other research fields.

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“…Country-of-origin studies conducted in areas of the world, other than the United States or Japan, shed some light on this subject. Consumers in Saudi Arabia and Bahrain (Yavas & Alpay, 1986), Nova Scotia (Kaynak & Cavusgil, 1983), the People's Republic of China (Kaynak,1989), Hong Kong (Cheung & Denton, 1993), and suppliers in Saudi Arabia (Yavas, Cavusgil, & Tuncalp, 1987), rated products from the United States and Japan similarly as possessing "high quality" (Cheung & Denton, 1993). However, these studies did find that Japan is perceived to have excelled along most criteria relating to service, promotion and distribution.…”

Section: Pimentioning

confidence: 99%

The Japanese Management Theory Jungle-Revisited

Keys

Denton

Miller

1994

Journal of Management

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This study extends and updates a review published in the Academy of Management Review in 1984. First the external forces that have shaped Japanese management practices are reviewed. Next a description of the practices that have traditionally been viewed as Japanese management practices is presented. This section includes a discussion of overlapping Japanese organizations, long term planning horizons, decision making and control, just-in-time manufacturing, TQC, QCs and continuous improvement, aggressive R&D, lifetime employment, generalists career paths, company unions, and women as temporaries and support groups. The last section, focusing on the future of Japanese management, critiques the effectiveness of Japanese management practices, reviews the changes taking place in Japanese management, presents a model which conceptualizes theJapanese management system of the future, and identtj?es eleven propositions describing projected changes in this system. Finally, the problems inherent in the research reviewed are summarized and some needs for future research are discussed.

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Does an Exporting Nation Enjoy the Same Cross-national Commercial Image?

Cited by 25 publications

References 28 publications

Attenuating double jeopardy of negative country of origin effects and latecomer brand

Attenuating double jeopardy of negative country of origin effects and latecomer brand

The Role of Countries of Origins, Attitudes, Buying Intention and the Self-Esteem in Smartphone Usage

The Japanese Management Theory Jungle-Revisited

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