Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?

Seggie, Steven H.; Kim, Dae-Kwan; Çavuşgil, S. Tamer

doi:10.1016/j.jbusres.2006.03.005

Cited by 105 publications

(77 citation statements)

References 40 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…As discussed, brand equity is the core concept of the present research. A firm's advertising and R&D can develop and improve market-based assets (relational market-based assets and intellectual market-based assets), which in turn can be represented by brand equity (Keller, 1998;Kim et al, 2003;Seggie, et al, 2006;Srivastava, et al, 1998;Wang, 2010). Therefore, brand equity can be considered as a surrogate measure of market-based assets for a firm with superior market-based assets is more likely to have superior brand equity and, with brand equity, a firm can generate more values for the firms.…”

Section: Discussionmentioning

confidence: 99%

“…According to Leuthesser (1988), from the firm's perspective, brand equity can be the incremental cash flow resulting from a product with a brand name compared with a product without one (Kim, et al, 2003;Seggie, et al, 2006). From the consumer's perspective, brand equity can be a utility, loyalty, or clear differentiated image not explained by product attributes.…”

Section: The Impact Of Advertising and Randd On Marketbased Assetsmentioning

confidence: 99%

“…Research and development (R&D) also can have a positive effect on brand equity and shareholder value by improving intellectual market-based assets (Keller, 1998;Kim, et al, 2003;Seggie, et al, 2006;Srivastava, et al, 1998;Wang, 2010). Well-managed intellectual market-based assets can generate higher shareholder value by providing information necessary for developing new technology and stimulating new product and service development (Clulow, et al, 2007).…”

Section: Research and Developmentmentioning

confidence: 99%

“…Brand equity comes from customer brand name awareness, brand loyalty, perceived brand quality, and favourable brand symbolism and associations that provide a platform for a competitive advantage and future earning streams (Aaker & Jacobson, 2001;Kim, et al, 2003;Seggie, et al, 2006). Brand value, as mentioned, is the most commonly used operationalization of brand equity in the area of branding (Keller, 1998) and brand value estimates by Financial World and Interbrand Group have been used in other studies, such as that of Kerin and Sethuraman (1998).…”

Section: Brand Equitymentioning

confidence: 99%

See 3 more Smart Citations

Advertising vs. R&D: Relative effectiveness on brand equity

Jeong

2015

SAJBM

View full text Add to dashboard Cite

This study examines whether advertising can contribute directly to brand equity and, if it can, determines how much value advertising can deliver to brands and firms using the secondary data from various sources. The findings show that advertising can not only work to improve market performance measures but also to develop and maintain brand equity. R&D is also found to positively affect brand equity. With regard to the relative effectiveness of advertising and R&D, R&D is more effective than advertising in contributing to brand equity when measuring absolute effects of expenditures. When measuring simple changes in brand equity, however, changes in advertising are more effective than changes in R&D.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: The Impact Of Advertising and Randd On Marketbased Assetsmentioning

confidence: 99%

Section: Research and Developmentmentioning

confidence: 99%

Section: Brand Equitymentioning

confidence: 99%

See 2 more Smart Citations

Advertising vs. R&D: Relative effectiveness on brand equity

Jeong

2015

SAJBM

View full text Add to dashboard Cite

show abstract

“…Compatibility can be assessed in terms of inter-firm operational procedures, systems and IT synchronization and quick responsiveness (Seggie et al, 2006;Kim & Cavusgil, 2009).…”

Section: External Environmentmentioning

confidence: 99%

Clarifying the Brand Orientation Construct for Business-to-Business Sector

Anees-ur-Rehman¹

2014

IJBM

View full text Add to dashboard Cite

Purpose of this conceptual article is to clarify scope and propose model of brand orientation in business-to-business (B2B) sector. Brand orientation was first introduced by Urde (1994). To author's knowledge, Baumgarth (2010) is the only article to propose and empirically test brand orientation construct in B2B context in nearly 20 years. No other study offers explanation to conceptualize brand orientation for industrial supplier's perspective. This article addresses following questions. How brand orientation is relevant in B2B sector? And how brand orientation can be conceived and operationalized by industrial supplier in B2B sector? It extensively reviews the brand orientation, industrial marketing and strategic management literature to uncover elements of brand orientation in industrial context. Model has three interdependent levels (mindset, management and performance), and each level is embedded into internal and external environment of industrial supplier.

show abstract

The effect of culture on brand loyalty through brand performance and brand personality

Unurlu

Uca

2017

Journal of Tourism Research

View full text Add to dashboard Cite

The purpose of this study is to identify the cultural characteristics of tourists who had the experience of accommodation in 5‐star hotels in Istanbul and to determine the effects of these characteristics on personalizing of the hotel brand and the perception of its performance. According to the results of this research, culture directly affects brand personality and brand performance. However, the effect of culture on brand performance is relatively greater. In addition, brand personality and brand performance affect brand loyalty directly, whereas culture does not have a direct effect on brand loyalty.

show abstract

Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?

Cited by 105 publications

References 40 publications

Advertising vs. R&D: Relative effectiveness on brand equity

Advertising vs. R&D: Relative effectiveness on brand equity

Clarifying the Brand Orientation Construct for Business-to-Business Sector

The effect of culture on brand loyalty through brand performance and brand personality

Contact Info

Product

Resources

About