Do Perceived Risk, Perception of Self-Efficacy, and Openness to Technology Matter for Solar PV Adoption? An Application of the Extended Theory of Planned Behavior

Abstract

Solar PV (photovoltaic) technology has gained considerable attention worldwide, as it can help reduce the adverse effects of CO2 emissions. Though the government of Pakistan is adopting solar PV technology due to its environmental friendliness nature, studies focusing on consumer’s acceptance of solar PV are limited in the country. This research aims to close this knowledge gap by looking into the various considerations that may influence consumers’ willingness to adopt (WTA) solar PV for household purposes. The study further contributes by expanding the conceptual framework of the theory of planned behavior by including three novel factors (perceived risk, perception of self-efficacy, and openness to technology). The analysis is based on questionnaire data collected from 683 households in Pakistan’s provincial capitals, including Lahore, Peshawar, Quetta, Gilgit, and Karachi. The proposed hypotheses are investigated using the state-of-the-art structural equation modeling approach. The empirical results reveal that social norms, perception of self-efficacy, and belief about solar PV benefits positively influence consumers’ WTA solar PV. On the contrary, the perceived risk and solar PV cost have negative effects. Notably, the openness to technology has an insignificant effect. This study can help government officials and policymakers explore cost-effective, risk-free technologies to lessen the environmental burden and make the country more sustainable. Based on research results, study limitations, as well as prospective research directions, are also addressed.

Understanding the Antecedents and Consequences of Service-Sales Ambidexterity: A Motivation-Opportunity-Ability (MOA) Framework

“…We employed the structural equation modeling (SEM) approach for data analysis purposes [57][58][59]. It is a component-focused method adopted to analyze the relational dimensions in the study [60][61][62][63]. PLS-SEM was chosen over all other covariance-based approaches because it enables researchers to analyze both calculations and factor structures.…”

Role of Energy Mix in Determining Climate Change Vulnerability in G7 Countries

“…Lastly, Tanveer et al [46] and Javaid et al [47] explored the role of renewable energy consumption in the climate change risk of countries with high climate vulnerability. The results showed that an increase in the proportion of renewable energy leads to a decrease in risk from climate change.…”

Assessing the Impact of the Digital Economy on Green Total Factor Energy Efficiency in the Post-COVID-19 Era

“…For example, the 14 th Five-Year Plan and Vision 2035 outline the need to accelerate digital economy development, which provides programmatic guidance for the development of the digital economy (Li Y. et al, 2021;Li Z. et al, 2021). With the development of digital economy, the production and consumption of traditional energy systems under the constraints of supply and demand balance will be changed (Yan et al, 2021), and energy can be controlled, managed, and traded across time and space (Akram et al, 2020;Elavarasan et al, 2021a;Chandio et al, 2021;Tanveer et al, 2021). Therefore, digital economy as a major driver of economic growth is likely to cause disruptions to exist economic processes, systems, and sectors, reshaping the current energy sector under the background of the post-COVID-19 era (Litvinenko, 2020).…”