Do online hotel rating schemes influence booking behaviors?

Casaló, Luis V.; Flavián, Carlos; Guinalíu, Miguel; Ekinci, Yüksel

doi:10.1016/j.ijhm.2015.05.005

Cited by 245 publications

(173 citation statements)

References 52 publications

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“…The empirical evidence provided above suggest that eWOM may influence medtourists intention to revisit and destination trust; this is primarily due to the intangible nature of med-tour services (Lin et al, 2009). Potential tourists consult their inner circles for travel related information (Casaló et al, 2015); which reduces the uncertainty and ambiguity (Bickart & Schindler, 2001) associated with a med-tour destination.…”

Section: Introductionmentioning

confidence: 99%

eWOM, revisit intention, destination trust and gender

Abubakar

İlkan

Al-Tal

et al. 2017

Journal of Hospitality and Tourism Management

250

168

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This article investigates the impact of eWOM on intention to revisit and destination trust, and the moderating role of gender in medical tourism industry. Result from structural equation modeling (n=240) suggests the following: (1) that eWOM influences intention to revisit and destination trust; (2) that destination trust influences intention to revisit; (3) that the impact of eWOM on intention to revisit is about 1.3 times higher in men; (4) that the impact of eWOM on destination trust is about 1.2 times higher in men; and (5) the impact of destination trust on the intention to revisit is about 2.3 times higher in women. Implications and future research directions are discussed.

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Section: Introductionmentioning

confidence: 99%

eWOM, revisit intention, destination trust and gender

Abubakar

İlkan

Al-Tal

et al. 2017

Journal of Hospitality and Tourism Management

250

168

View full text Add to dashboard Cite

show abstract

“…According to Travel Industry Association of America-TIA (2005), about 67% of American travellers accessed the internet to retrieve information concerning travel destinations. This suggests that online reviews have a strong influence in the tourism industry (Lin, Jones, & Westwood, 2009;Casaló, Flavián, Guinalíu, & Ekinci, 2015). Due to the intangible nature of tourism services, hindsight regarding service is only available upon consumption, hence there is a greater level of uncertainty and ambiguity.…”

Section: Introductionmentioning

confidence: 99%

Does eWOM influence destination trust and travel intention: a medical tourism perspective

Abubakar

2016

Economic Research-Ekonomska Istraživanja

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Virtual community membership has a strong influence on a tourist's behaviours and the way information is transmitted. Drawing on trust transfer theory as a theoretical framework, this study tests an empirical model that investigates the influence of electronic wordof-mouth (eWOM) on destination trust and travel intention. The study also diagnoses gender differences in the proposed model. Data were obtained from a sample of 216 tourists in Cyprus. The findings from regression analyses suggest that eWOM is positively related to travel intention; eWOM is positively related to destination trust; and destination trust is positively related to travel intention. Additionally, the impact of eWOM on destination trust was significant for both genders but stronger for men, while the impact of destination trust on travel intention was stronger for women. The paper extends the existing literature regarding new response variables associated with eWOM.

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“…Numerous studies have been based on data provided by TripAdvisor (Ayeh, Au, & Law, 2013;Liu, Pennington-Gray, Donohoe, & Omodior, 2015;Mayzlin, Dover, & Chevalier, 2012;Melian-Gonzalez, Bulchand-Gidumal, & Gonzalez Lopez-Valcarcel, 2013;O'Connor, 2008;Vermeulen & Seegers, 2009). The percentage of consumers who consult TripAdvisor before booking a hotel room continues to increase (C. K. Anderson, 2012), and online rating lists are more useful and credible when published by wellknown online travel communities like TripAdvisor (Casaló, Flavián, Guinalíu, & Ekinci, 2015).…”

Section: Rankingsmentioning

confidence: 99%

Does Verifying Uses Influence Rankings? Analyzing Booking.Com and Tripadvisor

Martín-Fuentes¹,

Mateu²,

Fernàndez³

2018

Tourism Analysis

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Electronic word of mouth (eWOM) is of recent and considerable importance in tourism, particularly because of the intangible nature of the industry. Users' online reviews are a source of information for other consumers, who take them into account before making a reservation at a lodging property. The aim of this study is to establish whether or not the anonymity of the reviews on TripAdvisor alters hotel rankings by comparing them with verified users' reviews on Booking.com. Moreover, the study analyzes whether or not the differences in the rating scales of both websites favor some hotels over others. A large amount of data is used in this study, with more than 40,000 hotels on Booking.com and 70,000 on TripAdvisor in 447 cities around the world, comparing the rankings of about 20,000 hotels matched on both websites. Our findings suggest that the behavior of both rankings is similar and the lack of veracity on TripAdvisor due to the anonymity in the user's verification system is baseless. In addition, some differences are found depending on the hotel category and region, due mainly to the unique rating scale on Booking.com (from 2.5 to 10) compared with the rating scale on TripAdvisor (from 1 to 5).

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Do online hotel rating schemes influence booking behaviors?

Cited by 245 publications

References 52 publications

eWOM, revisit intention, destination trust and gender

eWOM, revisit intention, destination trust and gender

Does eWOM influence destination trust and travel intention: a medical tourism perspective

Does Verifying Uses Influence Rankings? Analyzing Booking.Com and Tripadvisor

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