2018
DOI: 10.3390/su10093016
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Do Online Comments Affect Environmental Management? Identifying Factors Related to Environmental Management and Sustainability of Hotels

Abstract: Abstract:The main aim of this study was to identify the key indicators related to environmental management and sustainability of hotels as perceived by travelers during their trips. The methodology used was a sentiment analysis with an algorithm developed in Python trained with data mining and machine learning, with the MonkeyLearn library in the hotel industry sector under the eWOM model (e-Word of Mouth). The results with negative, positive and neutral feelings were submitted to a textual analysis with the q… Show more

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Cited by 62 publications
(75 citation statements)
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References 72 publications
(109 reference statements)
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“…However, the majority of prior studies using the survey method were done a few years ago [12][13][14][15][16]. Nowadays researchers are using the text mining method for analyzing eWOM [4,8,[16][17][18][19].…”
Section: Introductionmentioning
confidence: 99%
“…However, the majority of prior studies using the survey method were done a few years ago [12][13][14][15][16]. Nowadays researchers are using the text mining method for analyzing eWOM [4,8,[16][17][18][19].…”
Section: Introductionmentioning
confidence: 99%
“…Examples of possible policies include taxation systems favouring sustainable choices, science-based decision-making or leading by example. The results of the study could also be linked to the managerial use of sustainable factors [42] or collaborative economy analyses [43]. In the EU level, the potential savings are even higher.…”
Section: Electric Transportationmentioning
confidence: 95%
“…To determine the number of iterations required to train this algorithm so that it is ready to be used, we focus on the resulting KAV measurement [50]. This measure indicates what the level of significance is in terms of machine learning success [33,34]. Note that in applying the threshold levels of KAV, the results must be equal to or greater than 0.667 to have an average of success that is minimally reliable [50].…”
Section: Knowledge-based Methods To Extract Insights From Ugcmentioning
confidence: 99%
“…Specifically, this study develops a topic-modeling technique known as LDA (latent Dirichlet allocation) on which SA via machine-learning developed in Python, is applied. The results generated are then tested against Krippendorf's alpha value (KAV) which sets a meaningful threshold of 0.8 or better [33,34] to be considered as reliable on a sample of n = 9801 tweets [35]. The information analyzed is the text content of tweets that together with the indicators obtained from the applied methods, as well as the study of their groupings in communities, allow us to derive insights related to innovation in education [17,21].…”
Section: Introductionmentioning
confidence: 99%