2019
DOI: 10.3390/su11236570
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Investigating Key Attributes in Experience and Satisfaction of Hotel Customer Using Online Review Data

Abstract: With the development of social media, customers are sharing their experiences, and it is rapidly spreading as a form of online review. That is why the online review has become a significant information source affecting customers' purchase intention and behavior. Therefore, it is important to understand the customer's experience shown in the online review in order to maintain sustainable customer satisfaction and loyalty. The purpose of this study is to investigate what are the key attributes and the structural… Show more

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Cited by 64 publications
(68 citation statements)
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References 39 publications
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“…There are multiple measures of network centrality, but degree centrality, the most representative of the measures, is also the most reliable and simplest [ 28 ]. Degree centrality is a measure of how many neighbors a node has; a word that has many connections to other words becomes more central, giving it a greater impact on other words and a more dominant role in the network [ 29 , 30 ]. Thus, degree centrality is an index of the degree to which a particular node is located toward the center of the overall network [ 31 , 32 , 33 ].…”
Section: Methodsmentioning
confidence: 99%
See 1 more Smart Citation
“…There are multiple measures of network centrality, but degree centrality, the most representative of the measures, is also the most reliable and simplest [ 28 ]. Degree centrality is a measure of how many neighbors a node has; a word that has many connections to other words becomes more central, giving it a greater impact on other words and a more dominant role in the network [ 29 , 30 ]. Thus, degree centrality is an index of the degree to which a particular node is located toward the center of the overall network [ 31 , 32 , 33 ].…”
Section: Methodsmentioning
confidence: 99%
“…Thus, degree centrality is an index of the degree to which a particular node is located toward the center of the overall network [ 31 , 32 , 33 ]. Additionally, the CONCOR (CONvergence of iterated CORrelations) analysis is the process of discovering patterns in the relationships between words, and the greater the similarity of the relationship patterns, the greater the degree of structural equivalence of the other words [ 30 ].…”
Section: Methodsmentioning
confidence: 99%
“…It is very interesting as in Cluster 2, where "sustainability" is incorporated in the "triple bottom line" perspective where the performance of companies is not only based on economic criteria, but the environmental and social impact must be taken into account [10]. In this cluster, the relationship between 34 different concepts is shown, among which the use of marketing stands out [16]; the quality of the service [67]; and a very interesting topic where the use of Information, Communication Technology, and Big Data is promoted [68,69]. Taking into account the need for information at the right time, the Big Data approach [58,68,70,71] and the utilization of some Artificial Intelligence techniques [72,73] are able to effectively and efficiently manage and analyze the vast amount of customer data [3].…”
Section: Keyword and Clusters Analysismentioning
confidence: 99%
“…In the 188 papers, 1465 keywords were identified, of which 89 were used in the analysis since they fulfilled It is very interesting as in Cluster 1, where "sustainability" is incorporated in the "triple bottom line" perspective where the performance of companies is not only based on economic criteria, but the environmental and social impact must be taken into account [10]. In this cluster the relationship between 40 different concepts is shown; among which the use of marketing stands out [15]; the Corporate Social Responsibility [25]; the quality of the service [59]; and, a very interesting topic where the use of Information and Communication Technology and Big Data is promoted [60,61].…”
Section: Keyword Analysismentioning
confidence: 99%