“…In addition to the macro contexts, social locations of individuals, such as gender, marital status, level of education, and age are found to have impacts on gender role attitudes, with women, unmarried people, the more educated, and young people all having more nontraditional views (Cunningham, ; Davis & Greenstein, ; Kaufman & Goldscheider, ; Koropeckyj‐Cox & Pendell, ). Social context across survey years may be associated with period effects on the entire population, and as discussed next, in the first decade of the 2000s the Japanese public was divided between the two competing images of “proper” gender roles (i.e., nontraditional vs. traditional).…”