Do innovation and proactiveness impact the business performance of women-owned small and medium-scale enterprises in Vietnam? A study using the PLS-SEM approach

Abstract

Purpose: This study aims to identify and evaluate the relationship between factors and the business performance of women-owned small and medium enterprises (SMEs) in Vietnam focusing on the dimensions of entrepreneurial orientation factors such as innovation, risk-taking and proactiveness.
 Design/Methodology/Approach: Data were obtained from 350 female entrepreneurs of SMEs in Vietnam using a structured questionnaire. The partial least squares structural equation modeling method (PLS-SEM) was applied to find the cause-and-effect relationship between exogenous and endogenous variables.
 Findings: The results show that the business capacity of business owners, the quality of human resources, access to finance, social capital, entrepreneurial orientation and government policies positively impact the enterprise's business performance. The relationship between the three dimensions of entrepreneurial orientation and business performance is examined. In detail, proactiveness and innovation have a positive relationship while risk-taking negatively affects the business performance of women-owned SMEs.
 Conclusion: The study has shown the factors affecting the business performance of women-owned small and medium-sized enterprises in Vietnam and at the same time proved that EO is a multidimensional concept when the dimensions of EO tend to have different effects on business performance.
 Research Limitations and Implications: The research may lack a comparison in the field of SMEs to deeply understand the cause-and-effect relationship between exogenous and endogenous variables. Therefore, researchers are encouraged to test the proposed propositions further.
 Practical Implications: Research results provide insight for businesses, state management agencies, credit institutions and associations on policy-making and appropriate solutions to support and develop the enterprise.
 Contribution to Literature: The important impact of proactiveness and innovation on SMEs' business performance opens a new door to more research in business orientation.

The forces of revenue recognition standard changes in a telecommunication company: A qualitative approach

“…The Accounting Standards Board (ASB) (2015) has mentioned that steps 1, 2, and 5primarily relate to revenue recognition. Steps 3 and 4, relate to revenue measurement (Boujelben & Kobbi-Fakhfakh, 2020;Deqiu & Qing, 2023;Hu & Lee, 2022;Loan, Brahmi, Nuong, & Binh, 2023). This study has illustrated briefly the five-step model of revenue recognition under MFRS15 in Figure 1 as below: Generally, accounting plays a minor role in organisational areas in dealing with the provision of information that aids managerial decision-making (da Silva Monteiro & Aibar-Guzmán, 2010).…”

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“…It is associated with a sudden and aggressive reaction to improve market position, leverage opportunities and chances, and overcome disadvantages and threats in a competitive market . This concept of five EO dimensions has been subject to numerous empirical studies in many countries and for different economic areas (Al-Mamary & Alshallaqi, 2022;Asad et al, 2024;Atikur Rahaman et al, 2021;Diaz & Sensini, 2020;Loan et al, 2023). Over the years, modifications have been made to the dimensions, such as the inclusion of a desire for entrepreneurship, innovativeness, proactiveness, risk-taking, and networking capability.…”

“…Entrepreneurial orientation was analyzed in the areas of export (Hizarci et al, 2023;İpek et al, 2023), knowledge management (Shehzad et al, 2023), and creating competitive advantage (Chen et al, 2023). Moreover, entrepreneurial orientation was studied for family businesses (Upadhyay et al, 2023), public firms (Kindermann et al, 2023), green activities (Wang et al, 2023), international companies (Bouguerra et al, 2023), and small and medium-sized enterprises (Atikur Rahaman et al, 2021;Loan et al, 2023).…”

“…Entrepreneurship researchers are interested in identifying EO dimensions, including proactiveness, innovativeness, risk-taking (Al-Mamary & Alshallaqi, 2022;Atikur Rahaman et al, 2021;Diaz & Sensini, 2020;Loan et al, 2023), competitive aggressiveness, and autonomy (Al-Mamary & Alshallaqi, 2022;Diaz & Sensini, 2020;Ibrahim & Abu, 2020). These dimensions were studied from the point of view of their impact on business performance (Al-Mamary & Alshallaqi, 2022;Diaz & Sensini, 2020;Ibrahim & Abu, 2020), market share growth (Stambaugh et al, 2020), and export performance (Hossain et al, 2022).…”

“…Second, innovativeness is being analyzed as a success factor for companies (Dash, 2023;Kiiru et al, 2023). In addition, the search for innovativeness as a dimension of EO has been the subject of academic discussion and empirical research depending on the dynamics of the changing environment, resources, organizational structure, and other factors (Asad et al, 2024;Huang et al, 2023;Loan et al, 2023;Musthofa et al, 2017).…”