“…Perhaps negative role models, regardless of whether they emphasized health or social outcomes, were more effective at increasing willingness to stop smoking due to the widespread knowledge of negative outcomes associated with tobacco use in contemporary American society. Unlike in the past, today antitobacco campaigns are ubiquitous and smoking reduction/cessation polices are implemented more aggressively as evidenced by public policy as well as proliferating advertisements in the media (Farrelly, Nonnemaker, Davis, & Hussin, 2009;Hahn et al, 2008;White, Webster, & Wakefield, 2008;World Health Organization, 2009). Perhaps because the negative health outcomes of smoking are more salient today due to public awareness, young adults are focusing more closely on the negative outcomes of tobacco use, regardless of whether they are health or socially based.…”