Do enriched digital catalogues offer compelling experiences, beyond websites? A comparative analysis through the IKEA case

Garnier, Marion; Poncin, Ingrid

doi:10.1016/j.jretconser.2018.12.011

Cited by 14 publications

(10 citation statements)

References 50 publications

(73 reference statements)

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“…Salzer, 1994; Jonsson, 2007; Tarnovskaya et al , 2008; Edvardsson and Enquist, 2011; Hellström and Nilsson, 2011; Burt et al , 2016, 2021). In addition, there are several studies of various aspects related to digitalisation, including store format development (Hultman et al , 2017) and comparison of IKEA's digital catalogue and website (Garnier and Poncin, 2019). IKEA has also served as an in-depth case for studies of exploration in relation to exploitation and replication (Jonsson and Foss, 2011; Vahlne and Jonsson, 2017).…”

Section: Methodsmentioning

confidence: 99%

Exploring digitalisation at IKEA

Hagberg

Jönsson

2022

IJRDM

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PurposeThe paper aims to clarify how an incumbent retail organisation explores digitalisation for its existing business.Design/methodology/approachThe paper draws from an in-depth case study of home-furnishing retail giant, IKEA conducted with semi-structured interviews, participant observations and document analyses.FindingsIn the exploration phase of digitalisation, three major activities – interpreting, interrelating and integrating – illuminate how the exploration process can be organised in practice.Originality/valueAlthough digitalisation ranks amongst the most significant ongoing transformations in retail businesses, research on how incumbent retail organisations have engaged in exploring digitalisation in practice has remained scarce. The paper contributes insights into digitalisation processes in retail businesses that may also apply to other trends affecting the retail industry.

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Section: Methodsmentioning

confidence: 99%

Exploring digitalisation at IKEA

Hagberg

Jönsson

2022

IJRDM

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“…Belanja online (online shopping) adalah pembelian yang dilakukan melalui internet sebagai media pemasarannya dengan menggunakan website sebagai katalog (Park & Lee, 2017;Thomas et al, 2018;Garnier & Poncin, 2019;Ngwe, 2019;Veleva, 2019;Tran, 2020;Shankar, V., & Kushwaha, (2021). Contoh dari online shopping antara lain, ebay.com, mataharimall.com, olx.com, tokopedia.com.…”

Section: Pendahuluanunclassified

Faktor Keputusan Belanja Online Produk Pertanian Dan Non-Pertanian

Bara

Nendissa²,

Nikolaus³

et al. 2022

JASE

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Pemasaran produk menggunakan media online telah mendisrupsi sistem pemasaran produk konvensional. Studi ini untuk mengetahui faktor determinan pengunaan media online dalam pembelian produk pertanian dan non-pertanian. Data penelitian menggunakan data primer dengan pengukuran menggunakan skala likert untuk menemukan faktor determinan yaitu umur, pendidikan, metode pembayaran, kenyaman belanja, varian produk, harga, kepercayaan dan kemudahan belanja. Data dianalisis dengan pendekatan regresi logistik biner yaitu Logit Model. Hasil studi menemukan bahwa faktor pembelian online adalah umur dan pendidikan sedangkan enam variabel lainnya tidak signifikan. Hal ini menguatkan dugaan bahwa karaktersitik para penggunaan media online di daerah penelitian adalah masyarakat memiliki pengetahuan dan keterampilan dalam memahami teknologi digital. Sebanyak 72 persen yang melakukan belanja online adalah para generasi muda, usia remaja dan dewasa awal. Para remaja dan dewasa awal cepat menyesuaikan dengan tren perubahan terknologi digital dan rasa ingin mencoba hal-hal baru. Pemasaran online melalui berbagai situs-aplikasi digital, belum banyak dikenal responden di daerah penelitian, sehingga keenam variabel tidak menjadi penentu dalam belanja online. Salah satu kendala utama di daerah penelitian adalah kesulitan jaringan internet sehingga perlu perluasan jaringan internet dan memberikan literasi dalam menggunakan aplikasi belanja online.

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“…5 Several studies discuss the determinants of customers' behavioral intentions toward eTPs in an e-commerce context without calling them "touchpoints." 6 Some studies Ou et al (2008), and Kim and Stoel (2005) analyze customers' behavioral intentions toward TPs that are adapted from BaM retail to e-commerce (e.g., Garnier and Poncin 2019;Jiyeon Kim andForsythe 2008a, 2008b). While most research on channel choice suggests that the customer behavior in e-commerce and BaM retail differs (Cervellon et al 2015;Schramm-Klein et al 2007), Schramm-Klein et al (2007 and Walsh et al (2010) show that customers' criteria for evaluating e-commerce and BaM stores are similar but also that customers' evaluation of services is significantly more important in online shops.…”

Section: Behavioral Intentions Toward E-service Touchpoints In Brick mentioning

confidence: 99%

“…For example, an online shop might provide access to product-comparison TPs. Trends like "bricks-and-clicks," where TPs from stationary channels are adapted to e-commerce settings (Herhausen et al 2015), allow online retailers to improve their existing eTPs and innovate new ones (e.g., Garnier and Poncin 2019;Jiyeon Kim andForsythe 2008a, 2008b). The e-commerce industry has gained experience with eTPs over the last two decades, so it can be assumed that e-commerce has converged toward a set of dominant eTPs that appear in most online shops (cf.…”

Section: Introductionmentioning

confidence: 99%

Exploring customers’ likeliness to use e-service touchpoints in brick and mortar retail

et al. 2020

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E-commerce has embraced the digital transformation and innovated with e-service touchpoints to improve customers’ experiences. Now some traditional, less-digitalized brick and mortar (BaM) retailers are starting to counteract the increasing competition by adopting digital touchpoints. However, the academic literature offers little in terms of what determines customers’ behavioral intentions toward e-service touchpoints. Therefore, drawing from the dominant design theory, this article first conceptually adapts selected dominant touchpoints of leading e-commerce solutions to BaM retail. Then 250 shoppers are surveyed regarding the likeliness that they will use the selected touchpoints, followed by an exploratory factor analysis to determine the touchpoints’ characteristics that lead to the shoppers’ assessments. The results suggest that customers prefer touchpoints that support product search and selection, provide information, and increase shopping efficiency. The likeliness that surveyed shoppers will use the touchpoints was affected by the functionality provided, the content conveyed, and the mediating device. The results provide a foundation for further research on customers’ behavioral intentions toward BaM e-service touchpoints and provide useful information for BaM retailers.

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Do enriched digital catalogues offer compelling experiences, beyond websites? A comparative analysis through the IKEA case

Cited by 14 publications

References 50 publications

Exploring digitalisation at IKEA

Exploring digitalisation at IKEA

Faktor Keputusan Belanja Online Produk Pertanian Dan Non-Pertanian

Exploring customers’ likeliness to use e-service touchpoints in brick and mortar retail

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