Do educational affordances and gratifications drive intensive Facebook use among adolescents?

Dhir, Amandeep; Khalil, Ashraf; Lonka, Kirsti; Tsai, Chin Chung

doi:10.1016/j.chb.2016.11.014

Cited by 57 publications

(55 citation statements)

References 65 publications

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“…Some studies conducted in the SNS context show that U&G affects the affective and behavioral factors concerning participation in SNS (Sun et al, 2017). Others have identified how motivations influence the intention to use SNS (Dhir et al, 2017;Han et al, 2015;Wu et al, 2010;Zhou, 2011). On the other hand, TPB is aimed at identifying individual planned behavior, and has been employed in many previous studies that seek to determine what factors drive users' willingness to use SNS for entertainment purposes (Al Debei et al, 2013;Baker and White, 2010;Kim et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

Clothing brand purchase intention through SNS

Pujadas-Hostench

Palau‐Saumell

Forgas-Coll

et al. 2019

OIR

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Purpose The purpose of this paper is to investigate the intention to purchase products through clothing brands’ social network sites (SNS) based on the theory of planned behavior and uses and gratifications theory (U&G), and the moderating effects of self-image congruity (SIC). Design/methodology/approach Data were collected from 1,003 followers of their favorite clothing brands’ SNS. Data analysis was performed using structural equation modeling (SEM) and multi-group SEM analysis. The models were estimated from the matrices of variances and covariances by the maximum likelihood procedure using EQS 6.1. Findings The results highlight the positive impact of U&G on attitude, SNS intentions and SNS use, and U&G, SNS intentions and SNS use were seen to be the main antecedents predicting purchase intentions. Furthermore, SIC was found to have moderating effects between SNS attitude and SNS intentions and between SNS intentions and SNS use. Practical implications This research can help clothing brands understand the need to generate brand beliefs, and to develop contents or events to help accomplish the transition from use to purchase. Originality/value This research contributes to the literature by providing a better understanding of intention to use and purchase intention through clothing brands’ SNS pages.

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Section: Introductionmentioning

confidence: 99%

Clothing brand purchase intention through SNS

Pujadas-Hostench

Palau‐Saumell

Forgas-Coll

et al. 2019

OIR

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“…By contrast, almost no prior study has attempted to understand the underpinnings of continuation intention regarding the use of online social media brand communities among social media users in the developing world. This is important because prior computer-mediated communication literature has found significant cultural differences in the use of Internet and computer-mediated platforms such as online social media (Dhir, Kaur, Lonka, & Nieminen, 2016a;Dhir, Kaur, Lonka, & Tsai, 2017;Dhir, Khalil, Lonka, & Tsai, 2017). Due to these differences, it has become important to study the continuation intentions of social media users in the developing world.…”

mentioning

confidence: 99%

Why people use online social media brand communities

Kaur

Dhir²,

Rajala³

et al. 2018

OIR

Self Cite

141

122

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The success and survival of any form of online community relies on the presence and active participation of its users. Hence, ensuring active user participation and retaining existing users is a key concern of the moderators of online communities. To address these challenges, the present study investigates the epistemic, emotional, and social values that influence users' intention to continue using an online social media brand community. Moreover, the study also investigates the differences in the influence of the investigated constructs and users' various activity levels. Design/methodology/approach The study utilized the consumption value theory framework for testing the relationship between different measures. An empirical analysis of the consumption values of 577 users in an online social media brand community was accomplished using structural equation modelling. Findings The study findings revealed that emotional and social values exert partial influence in predicting users' intention to continue using online social media brand communities. In particular, social enhancement and playfulness predict users' continuation intentions. Moreover, the results show that the influence of the investigated constructs (except playfulness) is consistent across users with various activity levels in online social media brand communities. Research limitations/implications These findings pave the way for further theoretical and practical considerations of the role of consumption values in resolving challenges of user participation and retention. However, there are still some open gaps concerning the generalizability of the findings as well as other factors that could Page 1 of 34 Online Information Review 2 potentially influence the user intentions. Future studies should validate our findings by recruiting diverse users in terms of their age and cultural background. Practical implications The study findings are of special relevance for the service operators interested in practicing usercentric innovation. Moreover, the findings can help online social media brand community managers to kick start user-centric innovation activities in their community. Originality/value The study provides a novel perspective on the challenges of assessing users' consumption behavior. The perceived values have been conceptualized using the constructs of social influence, problem solving, playfulness, social enhancement, and social interaction.

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“…Self-disclosure refers to the tendency to expose personal information to others [43]. In the online context, such as blogs or SNS, consumers exchange information and reveal their feelings and personal information in the form of self-disclosure [62,63]. Disclosing product evaluations or personal information in blogs increases readers' cognitive or affective trust [62], and influences online social well-being, which then leads to a continuous intention to participate in SNS [64,65].…”

Section: Consumer Smartnessmentioning

confidence: 99%

Smart Consumers: A New Segment for Sustainable Digital Retailing in Korea

Ahn

2020

Sustainability

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Today’s smart consumers are intelligent consumers with multiple roles in the digital consumption environment. Consumer smartness refers to the multi-dimensional qualities that support various roles. Aiming to discover who the smart consumers are in the digital consumption context, this study classifies consumer segments based on consumer smartness and explores each segment’s profile in terms of demographic and behavioral characteristics. Using the data of 541 adult consumers, a clustering analysis generated four optimal clusters: Go-getters, Socialites, Realists, and Shopping-pococurante. Consumers with a higher level of consumer smartness were likely to have stronger shopping and sharing intentions, which indicates that smart consumers are active entities in the digital consumption context. This is the first attempt to segment today’s consumers carrying out multiple roles based on the concept of consumer smartness.

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Do educational affordances and gratifications drive intensive Facebook use among adolescents?

Cited by 57 publications

References 65 publications

Clothing brand purchase intention through SNS

Clothing brand purchase intention through SNS

Why people use online social media brand communities

Smart Consumers: A New Segment for Sustainable Digital Retailing in Korea

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