Do Consumers Having Different Levels of Green Consumption Value and Frugality Have Same or Different Levels of Participation in Environmentally Responsible Consumption Behaviors? An Extended Abstract

Determinants of Young Adult Consumers’ Environmentally and Socially Responsible Apparel Consumption

“…Urien and Kilbourne [65] found out that consumers who believe that the consequences of their current behavior extend into future generations were more likely to engage in environmentally responsible consumption behaviors. Findings of Gupta and Agrawal [24] indicated that consumers' green consumption value (value orientation towards environmental protection) was associated with all variations of environmentally responsible consumption behaviors in a positive way. By addressing the question of green values as antecedents of conscious consumption, we developed the following hypothesis:…”

“…Based on a systematic literature review of the research focused on anti-consumption as the pathway to sustainable clothing consumption, Vesterinen and Syrjälä [82] concluded that acquiring and disposing of clothing can be decreased by prolonging its usage, which slows down the life cycle of fashion items. The findings of Gupta and Agrawal [24] indicated that consumers' frugality was significant predictor of their participation in various environmentally responsible consumption behaviors. A discussion of the constructs affecting environmentally responsible apparel consumption, brought about the following hypothesis:…”

“…Environmental concerns are considered to positively influence purchase intentions [19][20][21][22]. Thus, individuals' green consumption values influence consumer attitudes and intentions [23] and various environmentally responsible consumption behaviors in a positive way [24]. They are found to predict consumers' preferences for environmentally friendly produced products [17,25] and demonstrate a positive impact on pro-environmental consumption intentions [26,27].…”

“…Environmentally responsible consumption represents consumers' implementation of a wide range of responsible behavioral practices during acquisition, usage, and disposal of products, aiming to reduce the negative impact of consumption on the environment [14,24,58]. One segment of Gupta and Agrawal's [59] ERC scale is a construct called 'conscious consumption' (CC) which includes behaviors such as avoiding wasteful consumption, using things in moderate way, ensuring as little waste as possible, and purchasing amounts which could be actually used.…”