Do consumers care about organic and distance labels? An empirical analysis in <scp>S</scp>pain

Magistris, Tiziana de; Gracía, Azucena

doi:10.1111/ijcs.12138

Cited by 40 publications

(32 citation statements)

References 42 publications

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“…Lusk and Briggeman () found that stated WTP a premium for organic food was positively correlated with the food value of ‘fairness’(Chang & Lusk, ). Consumers have stated their WTP for an organic label on vegetables (Sakagami, Sato, & Ueta, ), almonds (de‐Magistris & Gracia, ) and apples (Moser & Raffaelli, ), among others. Studies specific to coffee found that Swedish consumers were more likely to buy coffee ‘the higher its share of ecologically grown and fair trade beans and the lower its price’ (Carlsson et al, ).…”

Section: Discussionmentioning

confidence: 99%

Comparing stated and realized preferences for shade‐grown vs. conventionally grown coffee

Klimas

Webb

2017

Int J Consumer Studies

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We used both stated preference and revealed preference data to estimate willingness to pay (WTP) for shade-grown coffee as compared with conventionally grown coffee. Stated preference data was collected using contingent valuation studies. Revealed preference data came from an experiment where all survey participants received a personally identifiable voucher redeemable for a free bakery item when the holder purchased a coffee. We compared estimates of mean and median WTP a price premium for shade-grown coffee from stated preference data with similar estimates from revealed preference data. We used a logit model to evaluate the effect of explanatory variables (measures of environmental attitudes, personal norms for pro-environmental behaviour and demographic variables) on respondents' WTP a price premium for shade grown coffee. Model parameters were estimated using the maximum likelihood approach. Respondents with higher scores on measures of environmental attitudes and personal norms for proenvironmental behaviour were, on average, willing to pay more for shade-grown coffee. While this paper examined a specific case, purchase of shade-grown coffee, our results confirmed that stated environmental concern was a good predictor of pro-environmental behaviour. We found that mean and median WTP estimates from stated preference methods were higher, but not significantly different than mean and median WTP estimates from actual purchases, indicating convergent validity between stated and realized preference methods. The majority of individuals both stated WTP a price premium and purchased shade-grown coffee at a price premium. We did, however notice some interesting behaviour at the individual level where stated preferences under-predicted realized preferences at low price-premia and over-predicted realized preferences at high price premia.

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Section: Discussionmentioning

confidence: 99%

Comparing stated and realized preferences for shade‐grown vs. conventionally grown coffee

Klimas

Webb

2017

Int J Consumer Studies

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“…The rationale for the present study were two interrelated trends within the food market which also affect the organic market: increasing consumer demand for local organic food (Carpio and Isengildina-Massa, 2009;Sirieix et al, 2009;Adams and Salois, 2010;Bernab eu et al, 2010;Brugarolas et al, 2010;Zander and Hamm, 2010;Sirieix et al, 2011;Mirosa and Lawson, 2012;Gracia et al, 2013;Pugliese et al, 2013;de Magistris andGracia, 2014, Denver andJensen, 2014) and increasing consumer interest in transparency throughout the entire food supply chain.…”

Section: Introductionmentioning

confidence: 99%

Organic consumers’ preferences and willingness‐to‐pay for locally produced animal products

Wägeli

Janßen

Hamm

2015

Int J Consumer Studies

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In Germany, a large share of organic animal products is being produced with imported protein feedstuffs. Products labelled as ‘local’ are also often produced with imported feed. At the point of purchase, animal products are not usually labelled with any information on the feed that was used to produce it. Therefore, it remains unclear what consumers think about the use of imported feed, in particular in the case of products labelled as ‘local’. The aim of the present research study was to analyse whether the use of local feed represents an option for successful product differentiation in the organic animal products market. Discrete Choice Experiments and computer assisted personal interviews were conducted with 597 organic consumers in Germany to investigate their preferences and willingness‐to‐pay for local organic animal products produced with local feed. The choice experiments revealed a strong preference for local feed. The outcome of our investigation also shows that the provision of information on feed imports into Germany can be an important tool for promoting organic animal products produced with local feed. The results suggest the use of local feed could be an option for successful product differentiation in the organic animal products market, especially if effort is put into raising consumer awareness of current organic feed importation practices.

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“…Consumers have become highly conscious of food product characteristics when shopping. They search for products of higher quality made with environmentally friendly production processes that have connections with the territory and that prevent health issues [1][2][3][4]. To keep up with this change in consumer preferences, a greater range of products have emerged on the market.…”

Section: Introductionmentioning

confidence: 99%

Investigating Italian Consumer Preferences for Different Characteristics of Provolone Valpadana Using the Conjoint Analysis Approach

Sampalean

Magistris

Rama

2020

Foods

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The objective of this paper was twofold. First, we estimated consumer preferences for an Italian cheese (Provolone Valpadana) with respect to several attributes and levels, such as price, origin certification, production system, ‘free from’ labelling, and brand. Second, we identified consumer clusters with similar preferences for various cheese characteristics. Preferences were estimated using the conjoint analysis method. Then, a cluster analysis was used to classify consumers into different (three) clusters followed by a market simulation. In all three clusters, the attribute most preferred by Italian consumers was the brand of the cheese: consumers preferred to purchase Provolone cheese having the lowest price, produced by Auricchio, bearing a European Union (EU) quality certification, produced organically, and non-lactose-free. The results of our study provide helpful information to food companies for better segmenting their market and targeting their consumers, as well as effectively promoting their products using brands, certifications as organic and lactose-free. This study contributes to the literature on consumer preference for the EU labelling scheme (voluntary and mandatory). To our knowledge, this is the first study to investigate this combination of multiple labels displayed on the front of Italian cheese packaging.

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Do consumers care about organic and distance labels? An empirical analysis in Spain

Cited by 40 publications

References 42 publications

Comparing stated and realized preferences for shade‐grown vs. conventionally grown coffee

Comparing stated and realized preferences for shade‐grown vs. conventionally grown coffee

Organic consumers’ preferences and willingness‐to‐pay for locally produced animal products

Investigating Italian Consumer Preferences for Different Characteristics of Provolone Valpadana Using the Conjoint Analysis Approach

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