Do Brazilian consumers intend to use food labels to make healthy food choices? An assessment before the front-of-package labelling policy

Sousa, Isabel Costa; Mucinhato, Raísa Moreira Dardaque; Prates, Carolina Bottini; Zanin, Laís Mariano; da Cunha, Diogo Thimoteo; Capriles, Vanessa Dias; de Rosso, Veridiana Vera; Stedefeldt, Elke

doi:10.1016/j.foodres.2023.113107

Cited by 6 publications

(4 citation statements)

References 76 publications

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“…Previous studies highlight the significant impact of food literacy on consumers’ perceived control and informed decision-making regarding their dietary choices. Sousa et al ( 87 ) revealed a strong correlation between food literacy and perceived behavioral control, indicating that understanding nutrition information on food labels empowers individuals, amplifying their control over food choices. Similarly, Trieste et al ( 88 ) observed that individuals knowledgeable about nutrition exhibit heightened attention toward nutritional aspects in products, facilitating informed decisions in food consumption.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…For instance, when dining out, the people who matter to the consumer prefer to select a menu item that provides nutritional information (86). Similarly, Sousa et al (87) found that customers' intentions to purchase products with nutritional labels were significantly related to their subjective norms, indicating that consumers are influenced by their peers when using food labels to select healthy foods. Considering these antecedents arises the hypothesis that: H2: Nutritional Literacy (NL) positively influences Subjective Norms (SN) for healthy brand food consumption.…”

Section: Conceptual Model and Research Hypothesis 221 Influence Of Nu...mentioning

confidence: 99%

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Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

Chilón-Troncos,

García-Salirrosas,

Escobar-Farfán

et al. 2024

Front. Nutr.

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IntroductionThe willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents an action that leads to the practice of conscious eating habits, but what is behind this willingness? To answer this question and based on previous studies such as the theory of planned behavior and nutritional literacy, this study aimed to build a predictive model through an empirical study to examine the influence of nutritional literacy (NL) on attitude (ATT), subjective norm (SN) and perceived behavioral control (PBC), as well as to determine the influence of the three variables of the theory of planned behavior (TPB) on the willingness to consume healthy brand foods (WCHBF) in the Peruvian market.MethodsThe research focused on the population that stated that they were consumers of the Unión brand (a brand whose value proposition is the sale of healthy foods), obtaining 482 consumers. The study was conducted under a quantitative, non-experimental, cross-sectional design approach.ResultsThe results support the existence of a positive and significant effect of NL on ATT, SN, and PBC, finding the exact behavior of SN and PBC in WCHBF; however, in the proposed model, it is observed that ATT has no impact on WCHBF.ConclusionApplying strategies that lead to a change in consumer behavior towards healthy brands is a matter of time and will. In this context, the findings indicate that nutritional literacy plays an essential role in the willingness to consume healthy foods, which sheds more light on the design of educational interventions and awareness campaigns that independently inform about nutritional benefits and empower consumers, allowing them to make informed and healthy choices.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Conceptual Model and Research Hypothesis 221 Influence Of Nu...mentioning

confidence: 99%

Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

Chilón-Troncos,

García-Salirrosas,

Escobar-Farfán

et al. 2024

Front. Nutr.

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“…According to deontic justice theory, individuals often seek to control and redirect their attention to different structures of social life based on moral beliefs (Diagourtas et al ., 2023). The responsible orientation derived from deontic justice fundamentally revolved around recognition on a prevailing ethical basis to guide people in making decisions (Sousa et al ., 2023). In this context, self-recognition was achieved through the virtue of justice and further organized the dimension of fairness, redistributing the moral component of justice (Khan et al ., 2020).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Ethical labels and conspicuous consumption: impact on civic virtue and cynicism in luxury foodservice

Jin,

2024

BFJ

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PurposeThe primary objective of this study is to explore the nuanced interplay of conspicuous consumption, ethical label purchasing and the ensuing dynamics of civic virtue and cynicism within the luxury foodservice context.Design/methodology/approachGrounded in a theoretical understanding of solidarity within the context of product consumption, this research employs a two-pronged approach involving secondary data analysis and scenario-based experimental studies. The initial phase involves analyzing firm-level data from the Euromonitor database in 2019 and 2021. The main study employs a between-subjects experimental design with a cohort of 316 participants sourced from an online panel.FindingsThe results reveal a consistent pattern in the consumption of luxury foodservice and underscore a distinct upward trajectory in consumer demand for ethically labeled food. Notably, these findings underscore the moderating role of ethical label purchasing in the relationship between conspicuous consumption and consumers civic virtue. Additionally, ethical label purchasing moderates the impact of conspicuous consumption on consumer cynicism, both directly and indirectly through emotional solidarity related to both communal and equitable principles.Originality/valueThis study holds significance for both luxury food service researchers and market design practitioners. It provides valuable insights into how ethical labeling interacts with consumers conspicuous consumption, all facilitated by emotional solidarity.

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“…Consumer knowledge is a multidimensional concept of experience, expertise, and familiarity (Ateke & Didia, 2018). Research by Sousa et al (2023) states that knowledge is a predictor of building consumer interest in reading food labels and choosing healthier food. Schiffman and Wisenblit (2015) explained that the perception of each individual who sees the surrounding environment is similar to that of two people who receive the same stimuli but will interpret these stimuli individually based on each individual's needs, values, and expectations.…”

Section: Knowledgementioning

confidence: 99%

The The Influence of Knowledge and Risk Perception on Food Label Reading Behavior among Adolescents in Rural and Urban Areas of Bogor

Hajijah,

Retnaningsih

2024

JCS

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Reading food labels is one way consumers learn about the products they buy. This study determined the influence of knowledge and risk perception on food label reading behavior among adolescents in rural and urban Bogor. This study had a cross-sectional design. Purposive sampling was used to gather 132 participants, including 66 adolescents in rural areas and 66 adolescents in urban areas. The results showed that more than half of the participants had moderate knowledge of food labeling. The knowledge of the rural and urban samples was the same. Operational risk was the most perceived risk for both the rural and urban samples. There were no significant differences in all dimensions of risk perception between rural and urban youths. The average food label reading behavior score in rural areas was higher than that in urban areas. Psychological risk perception influences food label-reading behavior in rural areas. Overall, functional risk perception influenced food label-reading behavior. Based on these results, it is necessary to increase education on the importance of food labels to build good risk perception so that food label reading behavior increases.

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Do Brazilian consumers intend to use food labels to make healthy food choices? An assessment before the front-of-package labelling policy

Cited by 6 publications

References 76 publications

Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

Ethical labels and conspicuous consumption: impact on civic virtue and cynicism in luxury foodservice

The The Influence of Knowledge and Risk Perception on Food Label Reading Behavior among Adolescents in Rural and Urban Areas of Bogor

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