Ethical labels and conspicuous consumption: impact on civic virtue and cynicism in luxury foodservice
Dan Jin,
Rui Qi
Abstract:PurposeThe primary objective of this study is to explore the nuanced interplay of conspicuous consumption, ethical label purchasing and the ensuing dynamics of civic virtue and cynicism within the luxury foodservice context.Design/methodology/approachGrounded in a theoretical understanding of solidarity within the context of product consumption, this research employs a two-pronged approach involving secondary data analysis and scenario-based experimental studies. The initial phase involves analyzing firm-level… Show more
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