Do behavioral and socio-demographic factors determine consumers’ purchase intention towards traceable organic rice? Evidence from Thailand

Cavite, Harry Jay; Mankeb, Panya; Kerdsriserm, Chanhathai; Joedsak, Athiwat; Direksri, Nuttanan; Suwanmaneepong, Suneeporn

doi:10.1007/s13165-022-00387-1

Cited by 10 publications

(12 citation statements)

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“…Thus, the greater the perception of behavioural control, the greater the intention of the individual to have a specific behaviour (Kim and Choi, 2005;Yadav and Pathak, 2016). In the context of organic food purchases, perceived behavioural control, also through Cavite et al (2022), positively influences purchase intention. Therefore, the third hypothesis (H3) of this study is addressed.…”

Section: Literature Review 21 Tpb and Its Relation To Organic Product...mentioning

confidence: 99%

“…The more favourable the attitude towards an individual's behaviour, the greater the likelihood that the individual will perform a particular behaviour. Therefore, an individual tends to have a favourable attitude when they positively evaluate the use and are likely to engage in this specific behaviour (Cavite et al ., 2022; Yadav and Pathak, 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

“…In addition to TPB constructs, scholars have added other variables as influential in the Purchase Intention of organic foods, such as personality traits (Chen, 2007), environmental awareness (de Toni et al ., 2018; Kim and Choi, 2005; Singh and Verma, 2017), food security (Khayyam et al ., 2021), environmental knowledge (Dursun et al ., 2019; Mostafa, 2007; Paul and Rana, 2012; Tarkiainen and Sundqvist, 2005; Teixeira et al ., 2021; Wu et al ., 2022), health awareness (Cavite et al ., 2022; Iqbal et al ., 2021; Kumar et al ., 2022; Paul and Rana, 2012; Tarkiainen and Sundqvist, 2005; Teixeira et al ., 2021) and knowledge of organic food (Ayyub et al ., 2018; Chen, 2007; Iqbal et al ., 2021; Kumar et al ., 2022; Singh and Verma, 2017; Zayed et al ., 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

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Green food purchasing behaviour: a multi-method approach of Generation Y in a developing country

Synodinos

Moraes

Prado

2023

BFJ

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PurposeThis research aimed to analyse the antecedents of green food purchasing behaviour amongst Generation Y consumers in a developing country. More specifically, the authors investigated the influence of attitudes towards organic food, subjective norms, perceived behaviour control, environmental knowledge, health awareness and organic food knowledge on the purchase intention of organic food and, consequently, organic food purchase behaviour.Design/methodology/approachA multi-method approach combined symmetric techniques with partial least squares structural equation modelling (PLS-SEM) and asymmetric techniques with fuzzy-set qualitative comparative analysis (fsQCA). The primary data sample was collected by a specialist company and included 500 Generation Y consumers from South Africa.FindingsPLS-SEM results confirmed the positive influence of all antecedents, confirming the hypotheses. The authors also identified a multiple full mediation of environmental knowledge and health consciousness in the relationship between subjective norms and purchase intention. The fsQCA results indicated six different sufficient configurations for a high level of purchase intention, indicating that only some of the constructs are essential to stimulate the intention.Originality/valueThe originality of the research lies in presenting a new perspective on the sustainable consumption behaviour of Generation Y in a developing country, with a combination of techniques that provide greater robustness to the results. Specifically, the authors contribute to the debate on consumer behaviour and sustainability issues by understanding the dynamics between the factors that drive the purchase behaviour of green products. The article also contributes empirical results that help achieve Sustainable Development Goals (SDGs).

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Section: Literature Review 21 Tpb and Its Relation To Organic Product...mentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Green food purchasing behaviour: a multi-method approach of Generation Y in a developing country

Synodinos

Moraes

Prado

2023

BFJ

View full text Add to dashboard Cite

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“…Eyinade, Mushunje & Gbolahan Yusuf (2021) determined that the health and safety of organic products was important for consumers' consumption of organic products. In the study carried out by Cavite, Mankeb, Kerdsriserm, Joedsak, Direksri & Suwanmaneepong (2022), it was revealed that subjective norms, perceived behavioral control, health, consciousness, and knowledge of product traceability significantly affected consumers' intention to purchase traceable organic rice. In the study carried out by Ben Khadda, Ezrari, Radouane, Boutagayout, El Housni, Lahmamsi, Zahri, Houssaini, El Ghadraoui, Elamine & Guiné, Raquel (2022), it was revealed that the price was very important for the majority of consumers in terms of organic product consumption.…”

Section: Consumers' Level Of Knowledge About Organic Productsmentioning

confidence: 99%

Evaluation of Consumers' Aspects on Organic Farming Products by Regions

Aydın¹,

DOĞU>²,

KILINÇ³

et al. 2022

Journal of Advanced Research in Natural and Applied Sciences

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The main purposes of this study were to analyze the attitude and behavior of the consumers regarding to purchase of the organic food, the socio-economic comparison of the consumers consuming and non-consuming organic food and to determine the organic food consumption in consideration of different regions. This research was carried out by a questionnaire study with 1494 consumers, consuming organic and non-organic products in six regions in accordance with their socio-economic development index values. By making use of average, percentage and cross tables during the analysis of the data obtained, some of the socio-economical characteristics of the consumers were determined. Factor analysis was used to evaluate the attitudes of the producers consuming organic products regarding the organic products. 25.60% of the consumers in the first region, 47.59% of the consumers in second region, 31.33% of the consumers in third region, 20.48% of the consumers in fourth region, 27.11% of the consumers in the fifth region, 13.86% of the consumers in sixth region declared that they were consuming organic food. Associated with showing and alteration according to the regions, the most consumed organic products were, in respectively, egg, fruit, milk, vegetable. While the 91.30% of the consumers that did not consume organic prod-ucts in the first region, so did the 94.74% of the third region, 92.42% of the fourth region, 94.21% of the fifth region, 95.80% of the sixth region expressed a positive opinion about consuming organic products, this ratio was determined as 78.16% in the second region.

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“…Inter alia, the fresh fruits and fruit products had the largest number of incidents [29]. Recent studies explored the blockchain traceability for pork in China and the USA [9], as well as seafood [30], organic food products [31], organic rice [32], and beef [33]. However, there remains scant research on the purchase intention of traceable fresh fruits.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Health Risk Perception on Blockchain Traceable Fresh Fruits Purchase Intention in China

Zhai

Sher

Qian

2022

IJERPH

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This paper systematically investigates the impact of consumers’ health risk perceptions on the purchase intention of blockchain traceable fresh fruits in China. It uses online-survey data collected from four pilot cities that are part of the food traceability system in China. The ordinary least squares (OLS) and the ordered probit model was applied to examine the posited relationships. The results show that consumers’ health risk perception has a significant positive effect on the purchase intention of blockchain traceable fresh fruits. The stronger consumers’ health risk perception, the stronger their purchase intention of blockchain traceable fresh fruits. Likewise, heterogeneity exists among gender, age, income, and education in their corresponding effect of consumers’ health risk perception on blockchain traceable fresh fruit purchase intention. This suggests that male, high-aged, high-income and high-educated groups have a higher health risk perception, and therefore a higher purchase perception for blockchain traceable fresh fruits than female, low-aged, low-income and low-educated, respectively. Furthermore, family structure, consumers’ traceability cognition and purchase experience of traceable products affect the purchase intention of blockchain traceable fresh fruits. The study has several insights on the broader promotion, acceptance and development of the food traceability system and provides practical cues for policy and practice.

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Do behavioral and socio-demographic factors determine consumers’ purchase intention towards traceable organic rice? Evidence from Thailand

Cited by 10 publications

References 74 publications

Green food purchasing behaviour: a multi-method approach of Generation Y in a developing country

Green food purchasing behaviour: a multi-method approach of Generation Y in a developing country

Evaluation of Consumers' Aspects on Organic Farming Products by Regions

The Impact of Health Risk Perception on Blockchain Traceable Fresh Fruits Purchase Intention in China

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