Are ethnic cleavages associated with deep differences in culture between groups? Many people think so. In poor countries, often characterized by a high level of ethnic diversity, concerns arise that groups with heterogeneous values, norms, and attitudes-the broad set of traits that we will refer to as "culture"-may be unable to agree on policies, the provision of public goods, and the broader goals of society. In rich countries, debates rage over multiculturalism and whether population movements brought about by globalization and modernity will result in cultural divisions and the breakdown of social consensus. Underlying these debates is an assumption that people agree within groups and disagree across groups, so that cultural heterogeneity and ethnic heterogeneity are two sides of the same coin. Yet there is little quantitative research on the relationship between ethnicity and culture.In this paper we conduct a systematic investigation of the links between culture and ethnicity. In doing so, we aim to answer the following questions: Is an individual's ethnolinguistic identity a predictor of his norms, values, and preferences? Are ethnolinguistic heterogeneity and cultural heterogeneity highly correlated? What is the degree of overlap between ethnicity and culture? Finally, is the relationship