“…For instance, when evaluating tasty but unhealthy food, people experience a conflict between the short‐term satisfaction and the long‐term consequences of unhealthy eating (Gillebaart, Schneider, & De Ridder, 2016; Schneider et al, 2015; Schneider, Gillebaart, & Mattes, 2019). Similarly, in interpersonal behaviors, people experience a conflict when choosing between their desire to increase their payoff and their social duty to cooperate with others (Kieslich & Hilbig, 2014) or to keep their promises (Calluso, Saulin, Baumgartner, & Knoch, 2018). Because equity is an important value for people (Adams, 1965; Fehr & Schmidt, 1999), having to pay high costs for it may put decision makers in a difficult dilemma.…”