Disruptions caused in Pakistan by the COVID-19 Pandemic and their Wireless Technology Based Solutions

Abstract

Since its emergence in 2019, the novel coronavirus or COVID-19 pandemic has caused severe disruptions in every field of life. The world has turned its focus toward digital technologies to fight against the socio-economic disruptions caused by the pandemic. The associated digital technology based solutions predominantly rely on the advancements in wireless and communication technologies. These wireless technologies help in fighting the global crisis in various ways, including virus-spread monitoring, maximizing healthcare outreach, mitigating the physical barriers through automated visual inspection systems and online video conferencing solutions, and enabling distance and virtual education. However, the problem further intensifies in developing and underdeveloped countries, due to the lack of facilities, increased poverty ratio, and poor socio-economic situation. This paper reports various wireless technological solutions for the COVID-19 pandemic as experienced by one such developing country, Pakistan. The paper highlights the use of wireless technologies in various fields for fighting the COVID-19 pandemic, such as e-commerce, education, and the healthcare sector.

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“…Messy stores and human crowding have become a considerable challenge for the departmental stores operating in a brick-and-mortar setup, especially in the post-covid-19 era. Online applications such as Pandamart, Airlift Express, and Krave have further increased the challenge of staying competitive in this fast-paced industry (Rafique et al, 2022). Disorganised and messy stores have become so common today in Pakistan, negatively affecting the consumer's intention to visit the department store in person and make the purchase.…”

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“…71 billion (Abbas, 2021). This implies that the covid-19 led people towards online purchases (Castro, 2018), and the emergence of applications like Panda Mart and Krave Mart have created challenges for brick-and-mortar grocery retailers (Rafique et al, 2022). Hence, to survive in the market, it has become crucial for brick-and-mortar departmental stores to bring the consumers back to the outlet by devising strategies to enhance the consumer experience.…”