Abstract:This research was conducted on The Malay community of Mempawah. The purpose ofthe research was to know the people's rational behavior among the community on someaspects such as tradeoff, opportunity cost, marginalism, and incentive. This researchwas qualitative with the phenomenological approach. The samples were 14 peopletaken using the snowball sampling technique. Based on the result, the aspect of tradeoffoccurred in some cases such as the consideration of participation on robo-robo andbuang-buang, the gift… Show more
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