“…Young children are increasingly exposed to mobile media given the mediatization of childhood, wherein the media and the institutions behind them permeate all aspects and levels of children's personal and social lives (Krotz, 2007;Livingstone, 2014;Paus-Hasebrink, Kulterer, & Sinner, 2019). This phenomenon became even more prominent as mobile media turned interactive: The introduction of the iPhone in 2007 marked the birth of the Digitods -a new generation of children born with ready access to a vast range of mobile touchscreen media (Holloway, Green, & Stevenson, 2015). In the United States, for example, recent surveys reported that 97% of children aged 0-8 live in a home with some type of mobile device, while 48% of children have their own mobile device (Rideout & Robb, 2020).…”