Digital Use in Assessment of Economic and Social Systems Economic Security

Molchan, Alexey S.; Tleptserukov, Murat; Vandysheva, Anna

doi:10.2991/aebmr.k.191225.007

Cited by 2 publications

(3 citation statements)

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“…Главная задача социальных сетей состоит в организации коммуникации с потребителями. Поэтому выстраивание коммуникацией является стратегически важной для предприятия [23]. Стилистика общения должна быть уважительной и заботливой.…”

Section: выводыunclassified

Strategic and Operational Marketing Solutions and Their Role in the Company's Activities

Galieva,

Plyasova,

Koryakina

et al. 2024

jour

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The relevance of the research is determined by the search for effective tools to increase the competitiveness of enterprises in the digital environment.The purpose of the study is to analyze the impact of strategic and operational marketing actions on the activities of modern enterprises, as well as to provide practical justification for ways to increase their effectiveness in building actions in an online environment.The objectives of the study are related to the disclosure of the content and features of the implementation of strategic and operational marketing solutions of the enterprise; critical analysis of the company's marketing promotion system in the online environment; formation of recommendations for improving the effectiveness of strategic and operational marketing solutions of the enterprise.Methodology. The research is based on the application of content analysis methods, the method of theoretical analysis, the method of comparison, induction and deduction, the logical method, and the systematic approach.Results. The content is disclosed and the features of strategic and operational marketing decisions made by enterprises when promoting in the online environment are revealed. Using the example of a specific enterprise, an analysis of the implemented strategic and operational marketing solutions was carried out, advantages and disadvantages were identified. Recommendations have been formed to improve the effectiveness of strategic (in terms of choosing channels of communication with consumers; improving communication in social networks; evaluating the effectiveness of strategic marketing solutions) and operational marketing solutions of the enterprise (expanding entertainment content; introducing graphic elements in images and videos; maintaining continuous movement).Conclusions. The optimal combination of strategic marketing solutions related to the choice of promotion channels, the formation of content plans and the definition of key tools for interaction with consumers, and operational marketing solutions (including the adjustment of promotion channels, advertising models to a flexibly changing situation determined by fashion, changes in technological approaches to promotion, consumer preferences in content and various types of it) is substantiated creation), contributing to increasing the sustainability and adaptability of the enterprise in the modern digital environment.

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Section: выводыunclassified

Strategic and Operational Marketing Solutions and Their Role in the Company's Activities

Galieva,

Plyasova,

Koryakina

et al. 2024

jour

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“…Теоретические основы настоящего исследования представлены в работах российских авторов, в частности Л. К. Агаевой и Е. А. Курносовой [7], Е. Б. Аликиной [8], Д. В. Гордиенко [9], Е. А. Еремеевой [10], Е. С. Митякова [11], Г. А. Портновой [12], Е. К. Карпуниной и Т. Г. Соболевской [13], Е. Е. Матвеевой [14], Е. К. Карпуниной, А. С. Молчана, М. Е. Листопад [15], А. Молчана и др. [16]. Авторы предлага-ют методологические подходы к идентификации рисков экономической безопасности, их оценке и выбору инструментария нивелирования.…”

Section: материалы и методыunclassified

“…Некоторые авторы, в частности Е. К. Карпунина и Т. Г. Соболевская [13], А. Молчан и др. [16], делают акцент на исследовании рисков экономической безопасности в условиях цифровизации и разработку модели управления экономической безопасностью региона.…”

Section: материалы и методыunclassified

Identification of Pandemic Risks During the Analysis of Economic Security of Regions

Karpunina,

Ponomarev,

Fedotova

2022

jour

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The relevance of the study is determined by the need to identify the risks of a pandemic and conduct regular monitoring of the state of economic security of Russian regions in order to take operational anti-crisis measures.The purpose of the study is to substantiate the author's approach to studying the risks of a pandemic and its impact on regional development, as well as to create a methodology for assessing the economic security of Russian regions.The objectives of the study include: identification and systematization of pandemic risks for economic security; development of a methodology for analyzing the economic security of regions taking into account the risks of a pandemic; preparation of recommendations for ensuring the economic security of regions based on leveling the risks of a pandemic.Metodology. Research methods: method of comparative analysis, graphical method, method of systematization, method of economic and statistical analysis, method of calculation of integral indicators, method of expert assessments. The scientific novelty of the research consists in the development of the author's methodology for analyzing and assessing the level of economic security of regions under the impact of pandemic risks, as well as in determining the directions of state policy to level them.Results. The authors have identified and systematized the risks of a pandemic that determine the state of economic security in the region. The article proposes a methodology for analyzing the economic security of regions, taking into account the risks of a pandemic, which has been tested on data from three Russian regions (Tambov, Kaluga and Belgorod regions). The expediency of implementing a set of state policy measures aimed at leveling the risks of a pandemic in the regions is substantiated.Conclusion. The results of the analysis made it possible to identify a region with a high level of economic security (Belgorod Region), as well as to formulate proposals for the implementation of the state policy of leveling the risks of a pandemic in the Tambov and Kaluga regions.

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Digital Use in Assessment of Economic and Social Systems Economic Security

Cited by 2 publications

References 1 publication

Strategic and Operational Marketing Solutions and Their Role in the Company's Activities

Strategic and Operational Marketing Solutions and Their Role in the Company's Activities

Identification of Pandemic Risks During the Analysis of Economic Security of Regions

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