Digital Transformation Trends of China’s Insurance Industry After the Covid-19 Pandemic

Abstract

The development of the digital economy has changed the economic environment, and the digital strategic transformation of insurance companies has become an inevitable choice for their development. I mainly use statistical and qualitative research methods to collect data through online platforms, reports and academic conferences to study the digital transformation of China’s insurance industry after the COVID-19 pandemic. With the support of the CSC Fund, I interviewed Chinese corporate managers and adopted their views. I analyzed the motivations, strategy, business construction and reform results of the Chinese insurance industry’s digital transformation. I conclude that China’s insurance industry can quickly get out of the COVID-19 crisis through digital transformation, maintain sustained growth, improve the competitiveness of enterprises, and support the country’s economic recovery. The research provides experience for other countries’ insurance industries to carry out digital transformation and respond to the COVID-19 pandemic crisis.