Digital Tourism Museum Nasional Indonesia Melalui Virtual Tour Di Masa Pandemi Covid-19

Abstract

The Covid-19 pandemic that has hit Indonesia has succeeded in forming new adaptations of people's habits, one of which is social distancing. The government has appealed to the public to carry out activities from home. Museum Nasional Indonesia as a tourist destination was also affected because it had to close direct visit services. However, Museum Nasional Indonesia provides innovation by utilizing digital tourism, namely through virtual museum tours. Later, the public can visit the Museum Nasional Indonesia virtually. The purpose of this study is to find out Digital Tourism at Museum Nasional Indonesia through Virtual Tours during the Covid-19 Pandemic Period. This research uses a case study method with a qualitative approach and constructivism paradigm. This research uses diffusion of innovation theory from Everett M. Rogers, which explains how to introduce and adapt an innovation by a community or group to society. The results of this study indicate that virtual museum tours are a way for Museum Nasional Indonesia to continue to reach and provide museum services to the public, of course, so that they remain interested and can visit museums during the Covid-19 pandemic.

Pemanfaatan Instagram Sebagai Media Informasi Humas Asosiasi Museum Indonesia DKI Jakarta - Paramita Jaya

“…Permasalahan masih rendahnya jumlah kunjungan museum bahkan sudah terjadi sebelum adanya Covid-19. Menurut hasil temuan dari Rapat Koordinasi Pengelolaan Museum untuk Generasi Milenial pada tahun 2018, diketahui bahwa faktor utama dari penurunan pengunjung ialah masyarakat merasa jika museum masih belum melakukan pendekatan dengan baik, seperti menggunakan media baru untuk menarik minat mereka untuk berkunjung ke museum (Bramantyo & Ismail, 2021). Oleh karena itu, sangat penting bagi museum untuk menarik minat kunjungan masyarakat dengan mengunggah informasi dan kegiatan di media sosial seperti Instagram.…”

Understanding the Potential of Indonesian Museums

“…Digital and virtual technology have assisted the museum in archiving its varied collections and have created an option for museum enthusiasts to digitally visit the museum. Several museums in Indonesia have adopted virtual technology, in which, the implementation of virtual and/or digital technology in museums has shown to be an effective strategy for always connecting with a wider range of visitors (Abdou, 2019;Achyarsyah et al, 2020;Bramantyo & Ismail, 2021;Keumala et al, 2022;Kusuma & Ramdan, 2022;Praditasari et al, 2021;Soraya & Martyastiadi, 2021).…”

Pengembangan Aplikasi Jelajah Museum Karbol Akademi Angkatan Udara Pada Platform Android

“…Hasil penelitian yang dilakukan oleh Bagus Dwi Bramantyo pada tahun 2021 [11] memiliki tujuan mengembangkan museum virtual tour yang dapat memberikan kesempatan kepada masyarakat agar bisa melakukan jelajah museum secara virtual. Metode yang digunakan pada penelitian ini adalah pedekatan kualitatis dengan metode studi kasus dan teori difusi inovasi yang diperkenalkan oleh Everett M. Rogers serta menggunakan paradigma konstruktivisme.…”