2007
DOI: 10.1080/13183222.2007.11008936
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Digital Television In Italy: From Duopoly To Duality

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Cited by 12 publications
(12 citation statements)
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“…In order to monetize this reciprocal web of strategic partnerships, the industry is seeking revenue opportunities in exploiting the digital content market. However, it can be argued that the increasing migration from universal access to conditional access systems may produce a polarized digital television market (Padovani, 2007). While valuable content is increasingly provided by conditional access platforms, high-quality audiovisual content is reserved for the proportion of people willing to pay for this content.…”
Section: Discussionmentioning
confidence: 99%
“…In order to monetize this reciprocal web of strategic partnerships, the industry is seeking revenue opportunities in exploiting the digital content market. However, it can be argued that the increasing migration from universal access to conditional access systems may produce a polarized digital television market (Padovani, 2007). While valuable content is increasingly provided by conditional access platforms, high-quality audiovisual content is reserved for the proportion of people willing to pay for this content.…”
Section: Discussionmentioning
confidence: 99%
“…When the above discussed content are distributed over the national broadcast networks, especially to the countryside, there is a need for a comprehensive strategy ensuring non-discriminatory information distribution for all citizens and the equality of services over different platforms. In Italy, the digital switchover accelerated the duality of services; so that the better quality programm es are packaged for subscription and pay-per -view services, while lower quality and cheaply produced programmes are kept for digital terrestrial television networks (Padovani 2007). This duality is already taking place when only people with IPTV (subscription television) receive educational mat erials created with public funding.…”
Section: Challenges and Opportunities For Public Interest Servicesmentioning
confidence: 99%
“…Simultaneously, valuable content such as major sports competitions and Hollywood movies is migrating from free-to-air (FTA) television towards pay-television platforms, an evolution that is likely to produce a polarised digital television market (Padovani 2007). This migration process towards digital television services is being pushed both by content providers and network operators that are seeking revenue opportunities in exploiting the digital content market.…”
Section: Introductionmentioning
confidence: 98%