Digital Spatial Moods Space in Digital Environmental as Design Tool for Fashion and Communication Projects

Linfante, Vittorio; Iannilli, Valeria Maria

doi:10.21125/inted.2021.1207

Cited by 1 publication

(1 citation statement)

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“…With the Likert five-step scale as the evaluation standard and consumer groups aged 18 to 35 as the test objects, the positive and negative questions were used to conduct the survey and evaluation of perceptual image scale for the screened samples, and the data were analyzed and expressed in combination with the perceptual image scale map. In order to facilitate statistics, the original samples were numbered as follows: Ten typical samples (2,5,6,9,11,15,17,18,20,23) were renumbered and numbered as samples 1-10 successively. Based on the renumbered 10 sample cases and 10 pairs of perceptual image words as the questionnaire content, a questionnaire survey was conducted on 30 consumer groups meeting the conditions of this study.…”

Section: Image Scale Analysismentioning

confidence: 99%

Research on Design Strategy of Fashion Display Space Based on Kansei Engineering

Feng,

Chen,

Chen

2024

AEHSSR

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With the green transformation and upgrading of the fashion industry and the pursuit of consumers for personalized experience, the design of clothing display space, as an important part of the retail pipeline, plays a crucial role in the communication of brand image and consumer experience. However, traditional spatial design methods are often limited to visual and functional considerations, ignoring the sensory experience and sustainability of consumers. Therefore, this paper, based on Kansei engineering theory, combined with case analysis and questionnaire survey and other methods, takes clothing display space as a sample and re-examines the spatial principle from the perspective of Kansei Engineering, providing theoretical support and practical value for the optimal design of space.

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