Research on Design Strategy of Fashion Display Space Based on Kansei Engineering

Abstract

With the green transformation and upgrading of the fashion industry and the pursuit of consumers for personalized experience, the design of clothing display space, as an important part of the retail pipeline, plays a crucial role in the communication of brand image and consumer experience. However, traditional spatial design methods are often limited to visual and functional considerations, ignoring the sensory experience and sustainability of consumers. Therefore, this paper, based on Kansei engineering theory, combined with case analysis and questionnaire survey and other methods, takes clothing display space as a sample and re-examines the spatial principle from the perspective of Kansei Engineering, providing theoretical support and practical value for the optimal design of space.