Digital Shift in Swiss Media Consumption Practices

Abstract

Relying on the 2013 and 2016 rounds of individual questionnaires from the Swiss Household Panel (SHP), we use multiple correspondence analysis to map Swiss media consumption practices while making use of the longitudinal character of panel data in an innovative way. Our results show that individual practices can be distinguished along two main dimensions: on the one hand, the reliance on new media, which is explained mainly by the age cohort, and on the other hand, the consumption of news, which is explained mainly by changes in political interest as well as by gender.

The deployment of social media by political authorities and health experts to enhance public information during the COVID-19 pandemic

“…Correspondence analysis can be understood as principal component analysis for categorical data (Reveilhac & Morselli, 2020) and is also used to discover structure in textual data (D'Enza & Greenacre, 2012). The variables are projected on a factorial space such that the proximity between variables indicates a higher association.…”

“…Furthermore, Swiss citizens are highly satisfied with their healthcare system (OECD, 2019). The Swiss population continues to rely more heavily on traditional news media than on social media for information (Reveilhac and Morselli, 2020). Humprecht et al (2020) further found that Swiss people are more reluctant than citizens of other countries to share false information about COVID-19 on social media.…”

Bringing Big Data into Media: A Decision-Making Model for Targeting Digital News Content

“…Switzerland has a media landscape characterized by regional complexity. As in other countries, the scale of traditional journalism in Switzerland, which is concentrated in public broadcasting and conventional print media, is shrinking [23]. The evidence shows that, in Switzerland, the internet has become the most important source of media information, ahead of newspapers and television [24].…”

The Impact of Social Media Use for Elected Parliamentarians: Evidence from Politicians' Use of Twitter During the Last Two Swiss Legislatures

“…For instance, the 2021 Reuters Digital News Report demonstrates that only a minority of people rely on Facebook (27%) or Twitter (6%) for news consumption. Reveilhac and Morselli (2020) also demonstrated that the reliance on social media goes hand in hand with the consumption of other online news sources and offline media sources, mainly free news.…”