2015
DOI: 10.3998/mpub.4536325
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Digital Rhetoric

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“…21 The five canons of classical rhetoric (invention, arrangement, style, memory, delivery) represent an organizing taxonomy of communication processes that have recently been adapted to help understand new media through the field of digital rhetoric. 24 , 25 …”
Section: Methodsmentioning
confidence: 99%
“…21 The five canons of classical rhetoric (invention, arrangement, style, memory, delivery) represent an organizing taxonomy of communication processes that have recently been adapted to help understand new media through the field of digital rhetoric. 24 , 25 …”
Section: Methodsmentioning
confidence: 99%
“…Digitaalisilla alustoilla tapahtuvaa viestinnällä vaikuttamista kutsutaan digitaaliseksi retoriikaksi ja sitä tutkimaan on muotoutunut oma, monitieteinen tieteenalansa (esim. Zappen 2005;Pfister 2014;Eyman 2015). Vaikka sosiaalisen median toimijat voivat olla myös organisaatioita, retoriikan tutkimusperinteessä huomio keskittyy viestintään ihmisten välisenä toimintana, jossa taustayhteisöt näkyvät eri tavoin.…”
Section: Johdantounclassified