Digital natives and streaming TV platforms: an integrated perspective to explain continuance usage of over-the-top services

Friederich, Felix; Palau‐Saumell, Ramon; Matute, Jorge; Meyer, Jan‐Hinrich

doi:10.1108/oir-03-2022-0133

Cited by 5 publications

(2 citation statements)

References 58 publications

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“…This might involve adapting user interfaces to align with cultural preferences, or moderating content to ensure cultural sensitivity. It's about creating a digital experience that feels welcoming and respectful to users from all cultures (438).…”

Section: Inclusive Digital Spaces and Toolsmentioning

confidence: 99%

Digital Literacy 5.0 to Enhance Multicultural Education

Anurogo,

Hardin La Ramba,

Nabila Diyana Putri

et al. 2023

mier

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In Digital Literacy 5.0, the intersectionality of digital competence across various domains marks a paradigm shift from traditional siloed approaches to a more integrated and holistic framework. This article explores the pervasive influence of digital literacy across diverse fields including health, medicine, nutrition, medical tourism, economy, biomedical sciences, bioinformatics, telemedicine, telehealth, artificial intelligence (AI), and vascular surgery. Emphasizing the necessity of digital literacy not just as a skill for tool utilization but as a cornerstone for understanding and leveraging the potential of digital technologies, this comprehensive exploration underscores the critical role of digital competence in enhancing patient outcomes, driving economic growth, spurring innovation, and revolutionizing healthcare and surgical practices. Through a multidisciplinary lens, the article elucidates the indispensability of digital literacy in a technologically interconnected era, highlighting its implications for policy, educational paradigms, and future technological advancements.

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Section: Inclusive Digital Spaces and Toolsmentioning

confidence: 99%

Digital Literacy 5.0 to Enhance Multicultural Education

Anurogo,

Hardin La Ramba,

Nabila Diyana Putri

et al. 2023

mier

View full text Add to dashboard Cite

show abstract

“…These services offer hundreds of thousands of hours of content and are at the centre of the changes in video consumption patterns. OTT services have a significant economic impact, as shown, for instance, by the fact that the global OTT market size was valued at $121.61bn in 2019 and is forecast to reach $1,039.03bn by 2027, growing at a compound annual growth rate of 29.4% from 2020 to 2027 (Friederich et al, 2024).…”

Section: Introductionmentioning

confidence: 99%

The Impact of Online Streaming Platforms on the Film Industry and Film-Viewing Culture in Malaysia

Muhd Shukri,

Hamid,

Nik Harun

et al. 2024

JEB

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Technology changes the look of the film industry, particularly regarding marketability through online streaming platforms. Online streaming provides a second option for viewers, which has altered Malaysia’s film-viewing culture. This difference is significant between watching movies on TV screens and in cinemas, regulated and filtered by the Film Censorship Board (Lembaga Penapisan Filem, LPF), compared to streaming online via platforms not bound by LPF regulations. Through qualitative and library research methods, this study examined the development and changes in film-viewing culture in Malaysia and the relevant acts. The Culture of the Streaming Model was used as a guide to explore the development and changes in film-viewing culture in the Malaysian film industry. In conclusion, the changes brought about by the advances in technology have significant implications for the film industry, particularly ensuring that inappropriate content does not reach young people.

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Do price consciousness, anti-socializing behavior and content add fuel to consuming online video streaming? A multigroup analysis and moderating role of gender and marital status

Baber,

Fanea-Ivanovici,

Pana

et al. 2024

OIR

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PurposeVideo streaming consumption has become a social and economic phenomenon in an age where the share of online entertainment has become larger and larger in the total entertainment pie. Besides the advancement of technology, the pandemic further contributed to its development. The aim of this study is to analyze the role of price consciousness, anti-socializing behavior and choice of content in shaping the video streaming consumption. Furthermore, we look at the moderating role of gender and marital status on the hypothesized relationships.Design/methodology/approachThe data were collected from a sample of 533 Romanian respondents, and it was processed using Partial Least Square structural equation modeling. In addition, Necessary Condition Analysis was used to assess the necessity effect size of an independent variable for a specific outcome of a dependent variable.FindingsWe find that the main hypotheses are confirmed, and that gender as a moderating variable negatively influences the relationship between anti-socializing behavior and video streaming consumption.Research limitations/implicationsBesides the main findings pertaining to video streaming consumption determinants, psychology scholars concerned about the relationship between anti-socializing behavior and video streaming consumption as a part of the total time spent online could also benefit from the current findings.Practical implicationsThe results of this study will be helpful to industry players in designing their video streaming offer after taking into consideration the influence of the discussed variables on the consumption behavior.Social implicationsWhile anti-socializing behavior drives consumers to a digital environment for which they control the settings, the content being streamed is a cultural product, influenced by society and its consumption immerses the viewer in the cultural mores of the time and place the content was created in or depicts; hence, anti-socializing behavior does not mean a complete break from society, but rather a different instantiation of people’s need to connect with their social environment.Originality/valueThe novelty of this research stands in the integration of anti-socializing behavior as an explanatory factor of video streaming consumption, which has not yet been used in models explaining online consumption so far.

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Digital natives and streaming TV platforms: an integrated perspective to explain continuance usage of over-the-top services

Cited by 5 publications

References 58 publications

Digital Literacy 5.0 to Enhance Multicultural Education

Digital Literacy 5.0 to Enhance Multicultural Education

The Impact of Online Streaming Platforms on the Film Industry and Film-Viewing Culture in Malaysia

Do price consciousness, anti-socializing behavior and content add fuel to consuming online video streaming? A multigroup analysis and moderating role of gender and marital status

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