“…When it comes to the content of this cluster, we can observe that the concept of digital transformation (Berger et al, 2019; Nambisan et al, 2019; Verhoef et al, 2021) is usually adopted in relationship with a wide range of recently introduced enabling technologies such as AI, industrial internet of things, big data, and smart products (see Blackburn et al, 2017; Chandy et al, 2017; Farrington & Alizadeh, 2017; Fossen & Sorgner, 2019; Iansiti & Lakhani, 2014; Mariani & Fosso Wamba, 2020; Raff et al, 2020; Ransbotham et al, 2016; Sjödin et al, 2020; Verganti et al, 2020). Moreover, the studies included in the cluster offer evidence on service innovation (Sjödin et al, 2020), product‐service systems (Lerch & Gotsch, 2015), organizational practices and routines (Jackson, 2019), change management (Mugge et al, 2020; Solberg et al, 2020), innovation processes (Guenzi & Habel, 2020; Klein et al, 2020), competitive dynamics (Ferreira et al, 2019; Porter & Heppelmann, 2014, 2015), organizational design and structure (Kretschmer & Khashabi, 2020).…”