Digital Marketing Training In The "Madura" Barbershop Business In Semarang City As A Solution To Msmes' Problems In The Era Of The Marketing Revolution 5.0
Abstract:Changes in consumer behavior due to the Covid-19 pandemic have shifted to online-based purchases. Consumers who initially made transactions directly, due to the Covid-19 pandemic, changed to make transactions online. MSMEs must quickly adapt to consumer behavior changes to survive the economic downturn. Digital marketing training is a solution to help MSMEs to adapt to changes in consumer behavior and vulnerable communities to find business and entrepreneurship opportunities through digital media. The competit… Show more
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