Digital Marketing and Digital Marketing Applications in the Asian Tourism Industry

Polat, Eray

doi:10.1007/978-981-16-2210-6_5

Cited by 4 publications

(3 citation statements)

References 20 publications

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“…Tourism has profoundly changed its operating system by virtue of the introduction of digital information (Yetimo glu 2022) transmission channels (Iranmanesh et al 2022;Polat 2022); the entire system related to the sector was structured by capitalizing on this ability to interact at all levels (Dimova and Velikova 2022, pp. 513-24): socially, individually, commercially, productively (Moral-Cuadra et al 2021, pp.…”

Section: The Ict Readiness Componentmentioning

confidence: 99%

The Contribution of Tourism to the Development of Central and Eastern European Countries in the New Post-Endemic and Geostrategic Context

Pripoaie,

Turtureanu,

Schin

et al. 2023

Administrative Sciences

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This study explores an important issue in tourism, namely, the competitiveness of tourism. In the present paper, we aim at analyzing the relationship between tourism and national prosperity. The term competitiveness is a research topic intensively addressed in various fields, and it can answer current research questions related to a constantly changing tourism industry. Thus, the possibility of knowing how competitive this particularly important sector is for the five emerging countries considered in the study, namely, the Czech Republic, Hungary, Poland, Romania, and Slovakia, allows public authorities and entrepreneurs to estimate the revenues that can generate the field of hospitality. Also, based on these results, a series of national strategies specific to the tourism industry can be founded to lead to the increase of its competitiveness. We used cross-country multiple regression analysis to determine variables that are particularly important for the competitiveness of the hospitality industry, a fact for which the study has a theoretical and practical applicability. The study offers the possibility to anticipate the values of this index (TTCI), thus enabling government and industry bodies to take the necessary steps to increase specific competitiveness in the international market.

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Section: The Ict Readiness Componentmentioning

confidence: 99%

The Contribution of Tourism to the Development of Central and Eastern European Countries in the New Post-Endemic and Geostrategic Context

Pripoaie,

Turtureanu,

Schin

et al. 2023

Administrative Sciences

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“…The use of digitalization is required to fully meet the demand for sustainable development. Participating in community service activities is essential for increasing the competency and proficiency of human resources in tourist management via the use of social media platforms and digitalization (Polat, 2022). Tourists who engage in a variety of training programs may improve the efficacy with which they use social media platforms to promote tourism and achieve the goals they have set for themselves.…”

Section: Introductionmentioning

confidence: 99%

15 Years of application of digital marketing and other technologies in tourism: A bibliometric analysis and systematic literature review

Panigrahy,

Verma

2024

Multidiscip. Rev.

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The objective of this bibliometric analysis is to examine the gradual evolution of research on digital marketing and other relevant technologies in the tourism sector from 2009 to 2023. A total of 102 papers were selected from the Scopus database, and the analysis was conducted using programs such as R Studio. The bibliometric and systematic literature review research dimensions, such as the overall number of citations, the articles with the highest citation counts, the authors with the most citations, the journals with the highest citation rates, and the networks of nations involved in research activities, were investigated. The study’ reveal the patterns of year-on-year expansion in publications and the incorporation of new keywords within the field of tourism research. It provides details on esteemed academic publications, influential authors, collaborative efforts, and nations involved in the field of tourism research, thereby providing insights into the current developments taking place in the area of various scholarly works. This study provides valuable insights for future researchers since it effectively reviews and analyses the current body of literature, identifies areas where information is lacking, and proposes novel approaches for further research. Nevertheless, the scope of this study is limited to data extraction exclusively from a specific database, impeding its applicability to a broader context.

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“…Y. Bashirzadeh et al [38] explored the use of innovative visual design elements in digital communication and investigated the negative impact of advertising clutter on communication effectiveness. E. Polat [39] has examined the influence of technology on digital marketing and provided insights into digital marketing practices in Asian countries. P. J Kitchen and M. E. Turki [40] have emphasized the importance of integrated marketing communication (IMC) and the need for strategic collaboration among stakeholders.…”

Section: Introductionmentioning

confidence: 99%

Marketing Communications in the Era of Digital Transformation

Nesterenko

Miśkiewicz

Abazov

2023

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The advent of digital transformation has revolutionized the marketing landscape, presenting both challenges and opportunities for businesses. This scientific paper delves into the realm of marketing communications in the context of this transformative era. The primary objective is to examine the profound impact of various marketing communication tools on consumer perception and response to advertising messages, direct marketing, electronic communication, and other innovative marketing techniques. Utilizing the ANOVA (analysis of variance) statistical evaluation method, comprehensive empirical research data are analysed to uncover key trends and insights. The findings shed light on the dynamic market developments characterized by a notable decline in the effectiveness of traditional mass marketing approaches. Instead, there is a discernible shift towards more specialized marketing strategies, bolstered by the rapid advancement of computer and information technologies. Moreover, this study confirms a hypothesis pertaining to the efficacy of Internet advertising in relation to different age groups of customers. This confirmation underscores the importance of leveraging digital platforms and channels to engage specific target audiences effectively. The practical significance of this research lies in its potential to guide marketers in optimizing their marketing budgets, identifying the most impactful communication channels, and discerning statistically significant variations in consumer responses to diverse marketing communication tools. By understanding these nuances, marketers can design more targeted and persuasive marketing campaigns, leading to enhanced customer engagement and improved business outcomes.

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Digital Marketing and Digital Marketing Applications in the Asian Tourism Industry

Cited by 4 publications

References 20 publications

The Contribution of Tourism to the Development of Central and Eastern European Countries in the New Post-Endemic and Geostrategic Context

The Contribution of Tourism to the Development of Central and Eastern European Countries in the New Post-Endemic and Geostrategic Context

15 Years of application of digital marketing and other technologies in tourism: A bibliometric analysis and systematic literature review

Marketing Communications in the Era of Digital Transformation

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