“…The digital corporate culture can be considered a double-edged sword (Capgemini Digital Transformation Institute, 2018) since, on the one hand, during corporate readiness toward digital transformation, a proper digital culture is an unknown phenomenon (Chen & Tian, 2022); and on the other hand, the primary characteristics of digital culture (Kiefer et al, 2021) include flexibility, digital awareness, ecosystem orientation, employee engagements, agility in organizational structures, risk-taking culture, internal knowledge sharing, customer orientation, open-mindedness, digital skills, and willingness to learn (Kiefer et al, 2021), making it challenging to identify and follow (Bucy et al, 2016). Volberda et al (2021) believe that at the beginning of the digital transformation process, there is an urgent need to redesign organizational practices and structures to create competitive advantages; therefore, new values replace the traditional values, and new patterns and norms evolve and emerge.…”