Digital empowerment in a WEEE collection business ecosystem: A comparative study of two typical cases in China

Abstract

Affected by the dramatic growth in waste electrical and electronic equipment (WEEE) and the gradual withdrawal of informal collectors, the traditional collection system appears to be undergoing an unprecedented decline in China. However, more than fifty internetbased collection entities have been founded in the past two years in China, reflecting the increased fusion of digital technology and traditional industries. Since these enterprises fully utilize digital technology, dynamic and profitable business ecosystems have been established to boost development. In this paper, two typical internet-based collection enterprises are chosen to represent the C2B (customer to business) and B2B (business to business) online collection models in China, allowing a comparative case study to be performed. The objective of this research is to analyze the structures, digital empowerment activities, and types of WEEE collection business ecosystems. One key result of our study is our map of the structure of WEEE collection business ecosystems, including the identification of key actors, such as suppliers, customers, online platforms, intermediaries and complementors, as well as the definition of links, such as information, material and money flow. The focal platform facilitates other actors by providing structural, psychological and resource empowerment. However, these business ecosystems differ in various ways, including with respect to the role of actors, the direction of information, material and money flow, the intensity of digital empowerment and platform position. Therefore, two types of business ecosystems are generalized: embedded business ecosystems and central business ecosystems. This study not only contributes to the existing business ecosystem literature by introducing digital empowerment but also expands the application areas of digital empowerment by investigating internet-based collection entities in China. Our results are theoretically important and have implications for the practical development of internet-based collection enterprises.

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“…Digital empowerment emphasizes the enabling roles of ICT tools. Extant work suggests structural, resource and psychological empowerment as three key dimensions [22] [23]. Structural empowerment focuses on improving the objective external conditions (such as organizational, institutional, social, economic, political, Page 654 and cultural conditions) to offer the power to take actions [24].…”

Strategic Analysis of the Online Recycler’s Reselling Channel Selection: Agency or Self-Run

“…Consumers can use smartphones or computers to return their used items to the WEEE online recycler within a few minutes, improving the recycling efficiency significantly [17][18][19]. Compared with traditional recycling, online recycling has many advantages due to its more transparent recovery price, smaller investment in building recycling stations, and more convenience for the consumer by relaxing the physical distance and space [20,21]. In addition, the WEEE online recycler's professional data deletion service reduces consumer worry about leakage of private data stored in their digital products [21].…”

“…Compared with traditional recycling, online recycling has many advantages due to its more transparent recovery price, smaller investment in building recycling stations, and more convenience for the consumer by relaxing the physical distance and space [20,21]. In addition, the WEEE online recycler's professional data deletion service reduces consumer worry about leakage of private data stored in their digital products [21]. According to the data of Aihuishou, the total recycling amounts of WEEE have reached 11 million in 2017, with the number of users in China at more than 6 million and still increasing rapidly.…”

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“…'Internet+ recyclable resource' is another term referring to the intelligent collection. Sun observed more than 50 such entities, and identify the maps of the structure of two internet-based WEEE collection business ecosystems C2B (customer to business) and B2B (business to business) (Sun et al, 2018). Wang reviewed ten representatives and illustrated four different cases as typical internet recycling modes .…”

“…The credits may be spent on online shopping. Currently, more than fifty internet-based entities engaging in recyclables collection in China (Sun et al, 2018). It leads to our following research questions:…”