Digital Civil Society: How Nigerian NGOs Utilize Social Media Platforms

Armstrong, Crystal; Butcher, Charity

doi:10.1007/s10767-017-9268-4

Cited by 18 publications

(11 citation statements)

References 26 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The use of digital media in NGOs promotes the construction of a vibrant civil society within countries ( Armstrong & Butcher, 2018 ). Digital media, such as the internet and social media, play an important role in organizations such as NGOs ( Lo & Waters, 2012 ).…”

Section: Literature Reviewmentioning

confidence: 99%

Sociocultural factors during COVID-19 pandemic: Information consumption on Twitter

Perez-Cepeda

Arias-Bolzmann

2022

Journal of Business Research

View full text Add to dashboard Cite

The purpose of the research is to describe the sociocultural factors that emerged during the COVID-19 pandemic. Twitter is used as an instrument for data collection. The study is qualitative and uses the netnographic method. To analyze the flow of messages posted on Twitter, the model proposed by Perez-Cepeda and Arias-Bolzmann (2020) , which describes sociocultural factors, is taken as a basis. The semantics that people use are a type of functional knowledge that reveals sociocultural factors. Sentiments were analyzed through lexicon-based methods, which are the most suitable. The categorization and classification of the data are performed based on the information that users post on Twitter. The tweets related to COVID-19 describe the sociocultural issues and the level of sentiment around the pandemic. The discussion centers on the COVID-19 pandemic, information consumption, lexicon, sociocultural factors and sentiment analysis. The study was limited to the social media Twitter; another limitation was not to consider the social group of the users who interact with @pandemic_Covid-19, official account of the World Health Organization (WHO). This research contributes to the social sciences, focusing on sociocultural interaction through the use of the social network Twitter. It describes the link between sociocultural factors and the level of sentiment on issues related to the COVID-19 pandemic.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Sociocultural factors during COVID-19 pandemic: Information consumption on Twitter

Perez-Cepeda

Arias-Bolzmann

2022

Journal of Business Research

View full text Add to dashboard Cite

show abstract

“…Larger scale NGOs can afford to set up websites for information sharing, but for smaller organizations may need to rely on social media as the entry requirement is much lower, like setting up a Fanpage and account for free, making announcements and reaching out for with possible future donors, alliance organizations, and community members. Thus, they may have to spend certain budget to buy advertisement from the service providers in order to boost the viewing rate (Armstrong & Butcher, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

“…NGOs social media usage in developing regions are less likely to have a broad impact due to technical problems, such as low Internet penetration rate. Armstrong and Butcher (2018) analysis twitter content of 151 Nigerian NGOs, and found out that NGOs mostly perform single-way communication on social media, those posts are informative yet with low interactivity, and become less effective in furthering relationships between the organizations and their recipients. Some people may be reluctant in using social media due to privacy concerns of digital footprint; while this may be less a concern for those who live in regions with vibrant democratic civil society.…”

Section: Literature Reviewmentioning

confidence: 99%

Share, Comment, and Like on Facebook and Message Strategies of Non-Governmental organizations

2022

View full text Add to dashboard Cite

The scope of this study is to examine the relationship between message strategies and stakeholders’ responses on Facebook. Data on 20 non-governmental organizations’ Facebook pages was collected by simple random sampling to examine their communication practices on social media. It was found that those organizations were more likely to adopt Public Information (PI) model to transmit information to their stakeholders. Organizational messages based on Two-way symmetry model (TWS) can generate the greatest number of Likes which is significantly larger than Press Agentry (PA), Public Information (PI), and Two-way asymmetry (TWA) models. The multi-way (MW) model was proposed in order to extend Grung & Hunt’s framework in the digital era.

show abstract

“…Aslında, STK'ların sosyal medyayı kullanma nedenlerinden biri kamuları ile etkileşim yaratmaktır (Seo, Kim, & Yang, 2009). Ancak farklı araştırmalarda (Armstrong & Butcher, 2018;Abdullah, Husain, & Mohin, 2013) STK'ların web ya da sosyal medya içeriklerine dayalı analizler; kampanyaları savunmak ve kamular ile diyalog oluşturmak için çevrimiçi ortamların etkileşimli kullanılmadığını göstermektedir. Farklı bir yöntemle yürütülmüş olan, Campbell, Lambright ve Wells'in (2014) nitel görüşme sonuçları da, STK'ların sosyal medyayı etkileşimli kullanma konusunda sınırlı görüşleri olduğuna işaret etmektedir.…”

Section: Stk İletişimlerinin Diyalogsal İlkeler/halkla İlişkiler Modelleri/etkileşim Bağlamında İncelendiği çAlışmalarunclassified

Reading Instagram Posts of Environmental Nongovernmental Organizations in the Context of Dialogic Principles and Public Relations Models

Alemdar¹,

Kocaömer²

2021

CONNECTIST

View full text Add to dashboard Cite

Web 2.0 teknolojisinin kullanıcıları aktifleştiren yapısı halkla ilişkiler alan yazınında "iletişimin yönü, etkileşim, diyalog" tartışmalarına zemin hazırlamıştır. Diyalog kavramının STK'lar özelinde incelenmesi ise sosyal medya kullanımlarını geliştirme noktasında önemlidir. Sosyal medya platformu Instagram, alan yazında diyalogsal ilkeler özelinde yeterince ele alınmamaktadır. Bu nedenle çalışma, çevreci STK'ların Instagram içeriklerindeki diyalogsal iletişim ilkelerini, halkla ilişkiler modellerini ve etkileşimi anlama çabasındadır. Instagram üzerinde en fazla takipçiye sahip üç çevreci STK olan; TEMA, Greenpeace ve WWF'nin paylaşımları; içerik analizi tekniği ile değerlendirilmektedir. Bu süreçte paylaşımlar; Kent ve Taylor tarafından belirlenen diyologsal ilkeler ışığında irdelenmekte, Grunig ve Hunt tarafından sunulan halkla ilişkilerin 4 modeline göre kategorileştirilmekte ve Avidar'ın yanıt piramidine göre etkileşim oranları hesaplanmaktadır. Bulgular, çevreci STK'ların Instagramı diyalogsal iletişim ilkelerini yansıtacak şekilde kullandığı yönündedir. Halkla ilişkiler modelleri açısından değerlendirildiğinde ise en çok kamuoyu bilgilendirme modeli kullanılmştır. Halkla ilişkiler modelleri arasından asimetrik bir modelin en yüksek frekansa sahip olması, ayrıca etkileşim oranlarının zayıflığı, bilgi akışının yönüne (STK'lardan kullanıcılara yönelik) ilişkin "tek yönlü bilgi akışı ve zayıf etkileşim ile diyalogsal ilkeler yerine getirilebilir mi?" sorusunun düşünülmesi gerektiğini ortaya koymaktadır.

show abstract

Digital Civil Society: How Nigerian NGOs Utilize Social Media Platforms

Cited by 18 publications

References 26 publications

Sociocultural factors during COVID-19 pandemic: Information consumption on Twitter

Sociocultural factors during COVID-19 pandemic: Information consumption on Twitter

Share, Comment, and Like on Facebook and Message Strategies of Non-Governmental organizations

Reading Instagram Posts of Environmental Nongovernmental Organizations in the Context of Dialogic Principles and Public Relations Models

Contact Info

Product

Resources

About