Digital channels for attraction and hiring generation Z: Research results from Serbia

Abstract

The aim of this paper is to point out on the key digital channels for attraction and hiring Generation Z. During 2021 and 2022 a total of 339 members of Generation Z that study economics, finance, management, and marketing in Serbia participated in research. Results showed that the largest number of members of Generation Z use digital channels during job seeking, such as: social networks (Instagram, Facebook, Twitter, LinkedIn), job boards, online reviews, and company websites. Furthermore, results showed that only a small number of members of Generation Z are oriented toward employment agencies, student and youth employment organizations, career centers at faculties, radio, TV, and career magazines. Generation Z is entering the labor market and employers should consider its characteristics and expectations if they want to be adequately prepared to attract, hire, and retain members of this generation.