“…A business plan is a detailed, formal, written document that establishes the business’s goals and how the company plans to achieve them and contains analyses related to aspects such as marketing, operations, and finances. In contrast, a business model canvas represents how a company creates, delivers, and captures value (Tokarski et al, 2017). The creation of a business model canvas or a business plan requires theoretical knowledge, practical skills, and creativity, which constitutes a challenge for educators trying to teach these tools online (Secundo et al, 2021).…”