Digital Asset Management in the Communication of Product Promotional Activities

Abstract

Digital asset management (DAM) is utilized in various scenarios and for a variety of technological goals. This study investigates the implications of digital asset management systems on product promotion, advertising, and marketing, as this is a new application area for the technology in question. When it comes to handling electronic content, digital asset management (DAM) is utilized in various scenarios for a variety of technological goals. A conceptual framework for describing promotional processes in the worlds of information technology and promotional communication logistics is presented in this paper. It is explained in the study how a coherent DAM system helps to advertise agencies to execute more work with fewer employees by providing speed to market, productivity savings, enhanced agency, and client revenues, secure client branding. Readers will learn how to deal with fundamental challenges such as file-naming criteria, load balancing, and maintaining cultural buy-in inside the organization from reading this article. Grounded on the findings of the review of related literature, the potential benefits of digital asset management in this context are discussed. An explanatory study is used to scrutinize the anticipated advantages. The description of marketing supply networks yields fresh insights into managing supply chain operations.

Strategic Growth of Everything-as-a-Service (XaaS) Business Model Transformation

“…Adopting a business model based on digital technology is one way to promote biodiversity (Chimakurthi, 2020;Manavalan, 2014). Anything-as-a-Service (XaaS) business models help your organization switch from a product-based approach to a service or outcome-based approach, bring improved value to the customer and improve revenue.…”

Research on the impact of digital asset management on broadcast media consumption patterns

“…Combining the characteristics of the current popular seasonal video, an evolutionary game model should be constructed in which user members choose to compete with the IP copyright of the video platform, and use the content to attract consumers. DAM changes the platforms and devices for consuming broadcast media, the length and frequency of consuming broadcast media, what audiences consume and what audiences actually spend and what they expect to spend[7] .…”