Digital asset management in marketing communication logistics

Kovács, Gyöngyi

doi:10.1108/17410390410531452

Cited by 3 publications

(3 citation statements)

References 33 publications

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“…Time reduction has the potential to change the sequences and complexity of the components of a relationship (Baptista, 2013). Kovacs (2004) states that members of the SC use a specific communication process. This process expedites information flows.…”

Section: Pre-deal Stage (T21)mentioning

confidence: 99%

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Impact of digital technology on velocity of B2B buyer-supplier relationship development

Kauffman¹,

Pointer

2021

JBIM

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Purpose This study aims to examine how the widespread adoption of digital technology (DT) in business-to-business (B2B) markets affects and, in particular, increases the velocity of relationship development over time. Design/methodology/approach A literature search was conducted to develop propositions concerning DT’s effect on the various stages of an existing B2B buyer-seller relationship development model. A group of 55 experienced practitioners was used to obtain reactions to the propositions. Findings DT affects buyer-seller relationship development by reducing the time needed to initiate and advance through sequential relationship stages. Agility in the decision-making process fosters stronger inter-firm relationships and influences other important attributes of B2B relationships, such as organizational commitment, organizational embeddedness, trust and value creation. Research limitations/implications A broader, more diverse sample of commercial buyers and sellers is required to permit testing the generalizability of the study’s findings. Practical implications DT affects the speed and agility of B2B relationship formation regardless of stage. As DT evolves in the age of Industry 4.0, an understanding of the effects of DT will aid managers in assessing ways to leverage its potential and apply appropriate DT strategies throughout the B2B relationship process to capitalize on current and future business opportunities. Firms need to explore the positive and negative effects of the digital revolution on managers within their supply chain networks. Originality/value To the best of the authors’ knowledge, this is the first study that specifically addresses DT’s impact during the specific stages of the relationship development process.

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Section: Pre-deal Stage (T21)mentioning

confidence: 99%

“…Kovacs (2004) states that members of the SC use a specific communication process. This process expedites information flows.…”

Section: Literature Review and Development Of Research Propositionsmentioning

confidence: 99%

Impact of digital technology on velocity of B2B buyer-supplier relationship development

Kauffman¹,

Pointer

2021

JBIM

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“…The key definition of the relationship between DAM (Digital Asset Management) and complex business systems already in use in the manufacturing world consists in an almost structural delay of the two reference worlds: the world of construction and Real Estate, by definition is at levels of slower acceptance of innovation [27] than in the manufacturing world. In [28] we analyze the characteristics of the process of choosing to undertake the path of digitization in the DAM sector by studying its drivers: greater efficiency in the organization of work flows [29], in particular the direct effects of choice would be indicated in the information sharing function that would lead to an increase in revenue in the short-medium term for the company [30]. The definition at a strategic level is to be considered as equally important as the IT and technical definitions since the purchase decision, following the approval by the companies, determines their diffusion and success.…”

Section: Formation Of a Digital Assetmentioning

confidence: 99%

Digital Asset in the System of Real Estate Management

et al. 2021

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This study examines the definition of a digital asset and considers its properties in the system of managing real estate that helps to reduce transaction costs. The intermediate results of the development of a service for digital asset management are presented. In practice, a method of accounting and using data about an object with the use of information modeling technologies is shown. The structure of the code from the point of view of programming is given. The proposed method is aimed at recording data throughout the entire life cycle of a capital construction facility with an emphasis on the operation & maintenance stage, as at the life cycle stage, the least susceptible to the introduction of information modeling technologies. The current research areas in the field of «digital asset» management and digital «asset management» are identified.

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Digital technologies of marketing logistics and risks of their implementation in supply chain

Bekmurzaev

Курбанов²,

Курбанов³

et al. 2020

IOP Conf. Ser.: Mater. Sci. Eng.

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Currently, the digitalization of logistics is receiving attention. This is due to the development of digital transformation processes caused by the Fourth technological revolution. The use of digital technology in the supply chain allows companies to ensure strategic competitive advantages. As a result, the efficiency of the sales system will increase. However, the implementation of digital technologies is associated not only with positive effects, but also with risks. When conducting the author’s research, methods of structural and functional analysis, retrospective and comparative approaches, as well as expert assessment were used. Based on this methodology, the authors have identified and considered the main risks of the practical implementation of digital logistics technologies in supply chains. The results have high potential for practical use. It is recommended to take them into account when making management decisions on digitalization of logistics. This will determine the composition of measures to improve the efficiency of the logistics system, considering the need to reduce risks.

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Digital asset management in marketing communication logistics

Cited by 3 publications

References 33 publications

Impact of digital technology on velocity of B2B buyer-supplier relationship development

Impact of digital technology on velocity of B2B buyer-supplier relationship development

Digital Asset in the System of Real Estate Management

Digital technologies of marketing logistics and risks of their implementation in supply chain

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