Employee satisfaction and retention are critical issues that influence the success of any organization. Yet, one of the most critical problems facing the worldwide health care industry is the shortage of qualified nurses. Recent calls have been made within the traditional nursing literature for research that utilizes marketing and business models to better understand nurse satisfaction and retention. The purpose of this study is to develop scales that can be used to empirically test a model of the proposed antecedents of nurse job satisfaction and loyalty which have been used widely in the internal marketing and the relationship-marketing literature. Specifically, the study will investigate the degree to which structural bonding, social bonding, financial bonding activities, and quality of care impact how well nurses are satisfied with their job and their commitment to the organization. The results show that quality of care most impacted nurse satisfaction and loyalty, followed by structural, social, and financial bonds.

Student motivation within the classrooms is a widely recognized problem and will remain so in the foreseeable future. Literature suggests that students' motivation for learning and performance can be enhanced by creating an appropriate classroom environment, which is again determined by the design of various structural characteristics of a course, such as type of tasks, autonomy of students, and evaluation. On the basis of the framework of Hackman and Oldham's Job Characteristics Model (JCM) and support from educational research, this conceptual article identifies the structural characteristics instrumental to an effective course design and presents related instructional strategies for maximizing student motivation in business school classrooms. Various issues related to the proposed application of the JCM framework in classrooms, including its relevance to the larger landscape of business education, are also discussed.

Purpose This study aims to examine how the widespread adoption of digital technology (DT) in business-to-business (B2B) markets affects and, in particular, increases the velocity of relationship development over time. Design/methodology/approach A literature search was conducted to develop propositions concerning DT’s effect on the various stages of an existing B2B buyer-seller relationship development model. A group of 55 experienced practitioners was used to obtain reactions to the propositions. Findings DT affects buyer-seller relationship development by reducing the time needed to initiate and advance through sequential relationship stages. Agility in the decision-making process fosters stronger inter-firm relationships and influences other important attributes of B2B relationships, such as organizational commitment, organizational embeddedness, trust and value creation. Research limitations/implications A broader, more diverse sample of commercial buyers and sellers is required to permit testing the generalizability of the study’s findings. Practical implications DT affects the speed and agility of B2B relationship formation regardless of stage. As DT evolves in the age of Industry 4.0, an understanding of the effects of DT will aid managers in assessing ways to leverage its potential and apply appropriate DT strategies throughout the B2B relationship process to capitalize on current and future business opportunities. Firms need to explore the positive and negative effects of the digital revolution on managers within their supply chain networks. Originality/value To the best of the authors’ knowledge, this is the first study that specifically addresses DT’s impact during the specific stages of the relationship development process.

Professional student organizations offer members a wide range of learning opportunities for applied marketing experiences. Little research exists in the marketing education literature on the role student organizations play in preparing their members for life beyond school. Understanding what students seek as members of such organizations and how satisfied they are with their experiences is not only important for continued chapter development but also useful for faculty not directly involved with such organizations but impacted by their activities. A model, developed and tested through a large-scale study of American Marketing Association collegiate members, suggests four experiential dimensions affect member satisfaction and professional development—strategic and tactical activities, interpersonal and networking skills, entrepreneurial and venture experience, and applied learning through contacts with professionals. Recommendations for improving American Marketing Association chapters are presented.

The objective of the article is to empirically examine the predictors of ROA and ROE for banks and insurance firms listed on the Vietnamese stock market. Research Design & Methods:The authors applied a quantitative approach. A basic OLS regression model is used to investigate key proposed predicators of ROA and ROE. Findings: Internal variables are statistically significant predictors for both ROA and ROE in the study, including firm size, book value, return on equity, years in business, and earnings per share. The direction of causality is not consistent across the ratios. Capital structure was significant and negative for ROE. Banks earned lower return on their assets and higher return on their equity than insurance companies. Implications & Recommendations: Given the significance of internal variables such as firm size, return on equity, book value, years in business and earnings per share as predictors of ROA and ROE, management must focus on improving its internal organizational structure which affects these variables. Years in business is significant for both ROA and ROE which may reflect managers' tacit knowledge. Firms should cultivate stability within its managerial staff. To aid future growth, management must secure the proper combination of debt to equity funding. Contribution & Value Added: This article confirms past findings of internal predictors of ROA and ROE in banking. It is one of the first studies to examine predictors of ROA and ROE for firms in the insurance industry. Article type:research article