Diffusion Mechanism of Leading Technology in the New Energy Industry Based on the Bass Model

Abstract

With the increasing difficulties associated with heating, the new energy industry has become the mainstay for property development. The effective diffusion of leading technologies supplies a social edge for enterprise core technologies, and this is also a necessary topic for industrial transformation and optimization. Within the international context of energy conservation and emission reduction, the scientific and in-depth study of the diffusion mechanisms underlying leading technologies in the new energy industry have vital theoretical significance for the promotion of the diffusion of leading technologies. Based on the introduction of the Bass model and one extension model, this paper constructs the diffusion model of the new energy industry’s leading technology and analyzes its diffusion mechanism. The identified mechanism indicates that in the case of imperfect market and policy environments, the diffusion of the leading technology of the new energy industry is mainly influenced by the “expected utility” of innovators and the “actual utility” of imitators. The diffusion of the leading technology in innovator enterprises of the new energy industry is mainly affected by the “expected utility,” while the diffusion in imitator enterprises is affected by the “actual utility.” These influences are verified by simulation analysis. Based on the diffusion mechanism, several suggestions are presented for the promotion of the diffusion mechanism of leading technology, with the aim to provide references for the government, industry associations, and enterprises for relevant decision-making.

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